East Africa Family Business Survey

From trust to impact

Welcome to PwC’s 2021 East Africa Family Business Survey report.

The purpose of this report is to share the results of our survey as well as insight into the reasons why family business owners responded as they did. The report is supplemented with many points of view that are invaluable to understanding the family business sector in East Africa.

Family businesses tend to place a high premium on trust, seeing it as a key component of their license to operate. Trust within the family, trust in their suppliers and customers, and trust between their businesses and other stakeholders are sustaining features amongst these businesses, especially during periods of significant disruption.

Group of people discussing PwC's East Africa family business survey results

Uganda survey results

Our survey results for Uganda tell a story of resilience and hope: growth in revenues and profits, capital resilience, and operational agility in spite of the pandemic. However, family business owners must do a bit more on improving family governance and succession planning. 

The publication includes interviews from some of our renowned family business leaders. Register to download the publication below.


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Doreen Mugisha

Doreen Mugisha

Manager - Clients and Markets Development, PwC Uganda

Tel: +256 (0) 312 354 400