What is The New Equation?

Our vision for the PwC Network, fuelled by our Purpose, is to be the most trusted and relevant professional services business in the world - one that attracts the best talent and combines the most innovative technologies, to help organisations build trust and deliver sustained outcomes.

We’re calling our refreshed global strategy The New Equation, and it speaks to the two most fundamental needs clients and organisations are grappling with today. 

First is the urgency to successfully respond to, and change, in the face of the major shifts shaping the world: technological disruption, climate change, fractured geopolitics, social tension, and the continuing effects of the COVID-19 pandemic. Second is the need to build trust at a time when it is both more fragile and more complicated to earn. 

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Delivering sustained outcomes which make a difference

Our approach embodies who we are: a community of solvers coming together in unexpected ways to deliver outcomes for organisations, their customers, stakeholders and communities, which make a positive and enduring impact right across the value chain.  

Our formula is simple: we deliver bold ideas, solutions which are human-led and tech-powered and meaningful experiences which deliver real-life results.  

In the framework of the Global Strategy, PwC Greece’s commitments focus on 4 pillars:

ESG and Net Zero commitment

We prioritize ESG for our clients and market that aim to achieve greater transparency and sustainable growth. With technology as our key driver we have designed and launched an ESG intelligence platform so organizations can gather business intelligence and achieve their ESG criteria. 

Also PwC Greece as part of a global network, participates in ESG Excellence Centres for specialists in ESG topics and in the global ESG Academy that will enable all PwC employees to integrate the fundamentals of ESG into their work

PwC globally has also made a worldwide science-based commitment to reach net zero greenhouse gas emissions by 2030. PwC Greece is taking a series of actions towards that target.


Digital Transformation and Innovation

We believe we are entering an era where the way organisations fulfil their purpose will be fundamentally different. We call this the era of Digital and Innovation. The ability to continually evolve and adapt our products and services, rapidly coordinate them and make them available is an inherent capability that is now fundamental to sustained success. That is why PwC Greece we built tools and solutions that are based in AI, Data and Analytics, Big Data Machine Learning while we follow a human led, tech empowered approach. 

Also, we have announced the creation of a Tech Innovation Hub that aims at supporting the local business ecosystem and developing innovative tools that enhance innovation within business activity.

Quality in Audit and Technology

Investing to enhance quality across our businesses, to accelerate deployment of technology that further automates the implementation of quality frameworks in audit, as well as build the delivery model for the audits of the future.

Our People

Our people remain a key driver in everything that we do. In the coming months we will welcome 600 new colleagues in our offices in Athens, Thessaloniki and Patras, evolving also our New World New skills initiative to proceed to their upskilling and get them ready for the digital world.

You can’t buy trust - you have to earn it

Trust has never been more important. It’s the link that connects your organisation, your people, your customers, your stakeholders and the world. We know that trust isn’t something you can buy off the shelf. It’s something you earn through every interaction, every experience, every relationship and every outcome delivered.

A world built on the foundations of trust and transparency
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Taxing times require a new era of compromise

Tax reform may well be top of government agendas to help cope with COVID-19 spending, but every move could require trade-offs. Is a new spirit of compromise the key to fixing the global tax system?


People solving together powered by technology

The New Equation is a future that is human-led and tech-powered. For us, people and technology work hand in hand. It's about how human ingenuity combines with technology innovation and experience to deliver faster, more intelligent and better outcomes while building trust across the value chain.

People and technology working together to create a stronger tomorrow
Simplifying cybersecurity

In today’s hyperconnected world, organisations need to consider multiple areas of cyber risk throughout their ecosystem. Reducing complexity while establishing a framework for governance and shared responsibility demands deliberate action, over the long and the short term. 


Bridging the digital divide

Upskilling the global workforce is a complex problem that needs business, governments, technologists and educators to work together to achieve sustained outcomes.  We’ve been on a journey to digitally upskill our own people around the world and we’re excited to share what we’ve learned. 

Solving for boosting Hungary’s economic growth through 5G

Hungary’s Ministry for Innovation and Technology worked with PwC Hungary to develop a clear roadmap for introducing a 5G wireless network. They worked together with telecommunication providers, regulators and broader stakeholders to help the nation advance its global aspirations in 5G services.

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Marios Psaltis

Marios Psaltis

Partner, PwC Greece

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