Financial Services

Digital Assurance and Transparency

Shaping the future of financial services.

The financial services sector is undergoing rapid change, shaped by innovation, regulation, and shifting customer needs. To stay competitive, businesses need smart strategies, reliable insights, and resilient operations across their value chain. PwC combines deep industry expertise with a forward-looking approach to help clients grow, adapt, and lead with confidence.

“In a sector defined by innovation, regulation, and rising customer expectations, clarity is everything. At PwC, we bring strategic thinking and operational insight across the full financial services value chain — from business model transformation to ESG, digital, and risk. Our strength lies in helping clients adapt, lead, and grow with purpose.”

Natalya LimStrategy& and PwC Advisory Leader in Eurasia

Strategic and operational consulting for the financial sector:

Business strategy in the new reality

Business Strategy in the New Reality reassesses positioning and performance in a changing landscape. PwC clarifies strategic priorities through executive interviews, diagnostics, and workshops. We deliver strategic proposals and a detailed reports to guide decision-making and support future development.

Client strategy, Marketing and Sales

Client strategy, Marketing and Sales helps organizations design and implement customer-centric strategies. It involves analyzing customer lifecycles, segmenting target audiences and optimizing engagement. At PwC, we support clients with the design of marketing models and improvement of sales efficiency.

Product business cases for banks

A strategic service that helps financial institutions design product offerings aligned with customer needs and digital trends. PwC supports portfolio optimization, service model improvement, and ecosystem development to drive growth and loyalty. Our approach enables confident and value-driven decisions.

Corporate governance and regulation, as well as ESG direction

This service helps institutions adapt their operating models to meet evolving governance, regulatory, and ESG demands. It aims to resolve persistent challenges, improve coordination, and build team structures with clear KPIs and roadmaps. PwC brings global expertise to embed ESG and agile practices into business strategy.

Payments and Transaction business

Payments and Transaction Business offers strategic analysis of payment trends and technologies. We evaluate transaction performance and market position to guide business models and infrastructure. Our expertise spans instant payments, digital currencies, acquiring economics, and regulatory frameworks.

Corporate strategy and finance

Corporate strategy and finance focuses on company direction and financial framework. This entails identification of growth opportunities, optimizing capital allocation, and management of financial risks. PwC’s integrated approach combines financial expertise with deep insight to support effective decision-making.

Business digital transformation

Business digital transformation focuses on adaptation and growth through technology. We identify digital opportunities, launch agile initiatives, and design new business and operating models. PwC assists implementation with structured planning, capability building, and performance tracking.

Implementation and development of loyalty programs

This involves creating personalized, seamless experiences that strengthen customer retention and engagement. Our program is built on strategic analysis, customer profiling, and benchmarking to ensure relevance and impact. It includes performance metrics, budgeting, and automation to track effectiveness and scalability.

Building ecosystems and realizing the synergistic potential of a group of companies

This service helps companies design business ecosystems to foster collaboration and drive innovation. It includes diagnosing current models, identifying opportunities and developing partnerships. With clear operating models and performance metrics, ecosystems become scalable and interconnected.

Risk management

PwC helps navigation of strategic, operational, and regulatory risks through diagnostic assessments and agile planning. Our services address challenges by designing tailored frameworks, KPIs, and governance models. Integrated transformation roadmaps and coordination structures enhance resilience and responsiveness for forward-looking risk management.

Unlocking Value at the Leading Edge.

View our brochure and explore how PwC’s Financial Services can support your business.
Discover tailored solutions designed to help financial institutions thrive in a rapidly evolving market.

Contacts

Natalya Lim

Strategy& and PwC Advisory Leader in Eurasia, PwC Kazakhstan

+7 727 330 3200

Email

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