The PwC China Unicorn CEO Survey

We surveyed and interviewed the top executives of 101 rapidly growing high-valuation enterprises. They described the factors affecting their fast-growth businesses and their own prescriptions for success. China’s unicorns have shaped, and will continue to shape, the startup world of technology and services. They have changed the way people eat, shop and work, and their galloping growth has left footprints of disruption and innovation, significantly affecting or in many cases disrupting the way many sectors and businesses operate.