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PwC Kazakhstan together with the Digital Kazakhstan Association (DKA) presents the results of the survey “The Kazakhstani retail e-commerce market analysis*” for the period of 9 months, covering January - September 2019 and January - September 2020, respectively.
The survey results reflect:
*The definition of retail e-commerce includes business activities associated only with the online sale of goods to individuals with delivery or pick-up from stores and pickup points. The following categories are excluded from the calculations: sale of railway and air tickets, food delivery, ad sites, coupon services, utilities and other payments, as well as other categories not related to the sale of goods to individuals.