Kazakhstan retail e-commerce market analysis

Expert survey results

December 2020

PwC Kazakhstan together with the Digital Kazakhstan Association (DKA) presents the results of the survey “The Kazakhstani retail e-commerce market analysis*” for the period of 9 months, covering January - September 2019 and January - September 2020, respectively.

The survey results reflect:

  • The size of the retail e-commerce market in Kazakhstan (9М2019 and 9М2020) 
  • Growth of the retail e-commerce in Kazakhstan (9M2019 vs. 9M2020) 
  • Average spend and changes in the average spend in retail e-commerce (9M2019 and 9M2020)

*The definition of retail e-commerce includes business activities associated only with the online sale of goods to individuals with delivery or pick-up from stores and pickup points. The following categories are excluded from the calculations: sale of railway and air tickets, food delivery, ad sites, coupon services, utilities and other payments, as well as other categories not related to the sale of goods to individuals. 

Follow us