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Analysis of retail e-commerce market in Kazakhstan

September 2021

PwC Kazakhstan, together with the Digital Kazakhstan Association (DKA), presents the results of the survey “Analysis of retail e-commerce* market in Kazakhstan” for 6 months of 2021.

The survey results reflect:

  • Overview of the retail e-commerce market for 6M2021

  • Sales volumes and number of transactions

  • The average spend and changes in the average spend

  • The role of marketplaces in e-commerce

*The definition of retail e-commerce includes business activities associated only with the online sales of goods to individuals with delivery or pick-up from stores and pick-up points. The following categories were excluded from the calculations: sale of railway and air tickets, food delivery, ad sites, coupon services, utilities and other payments, as well as other categories not related to the sale of goods to individuals.

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