Strategy&, part of the PwC global network of firms, together with the Digital Kazakhstan Association (DKA), presents the results of the study "Analysis of the retail e-commerce market in the Republic of Kazakhstan" for 12 months of 2024.
The data analysis was carried out by the Data & Analytics team, which includes data analysts, data engineers, and consultants with industrial expertise.
The largest representatives of the e-commerce market in the Republic of Kazakhstan participated in the study: Kaspi.kz, Halyk Market, Forte Market and other market players who wished to maintain confidentiality.
The results of the study include:
- Overview of the e-commerce market in the Republic of Kazakhstan
- Volume of e-commerce and its share in comparison with the volume of total commerce in the Republic of Kazakhstan
- Number of transactions and average check
- Share of marketplaces in e-commerce
- Key trends in the e-commerce market
Data collection was carried out in Q2 2025.
Retail e-Commerce Market in the Republic of Kazakhstan
Report for 12 months of 2024
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