Celebrating ten years of Strategy&

Rapid advancements in technology have consistently driven economic growth, and now, generative artificial intelligence (GenAI) is poised to bring the next wave of innovation. With the ability to be deployed across the entire value chain, GenAI holds immense potential to enhance top-line growth, unlock cost efficiencies, and improve overall productivity.

In light of this, we have conducted a comprehensive analysis to understand the impact of AI on European GDP. The findings are highly promising, as the full realization of AI's potential could potentially boost European GDP by up to % points compared to current projections. Here is how businesses and economies across Europe can harness the power of AI and drive sustainable growth.

Rapid advancements in technology have consistently driven economic growth, and now, generative artificial intelligence (GenAI) is poised to bring the next wave of innovation. With the ability to be deployed across the entire value chain, GenAI holds immense potential to enhance top-line growth, unlock cost efficiencies, and improve overall productivity.

In light of this, we have conducted a comprehensive analysis to understand the impact of AI on European GDP. The findings are highly promising, as the full realization of AI's potential could potentially boost European GDP by up to % points compared to current projections. Here is how businesses and economies across Europe can harness the power of AI and drive sustainable growth.