Spot On CIPS publication 2022

The future of consumer markets

Welcome to our 2022 edition of Spot On CIPS Publication

In this publication we share our perspectives on emerging trends in the Consumer, Industrial Products and Services (CIPS) sectors.

Over the past two years, the world experienced unprecedented disruption and uncertainty arising from the Covid-19 pandemic. Businesses had to rapidly adapt to, hitherto unthinkable, ways of doing business for survival and protection of employees. Some of the measures have turned out to be very transformative both to the businesses and ways of working, that they are getting entrenched in the post-covid new normal. Meanwhile, the local regulatory environment has also continued to evolve in alignment with global trends.

As a community of solvers focused on delivering sustained outcomes to businesses, we share insights into the emerging post COVID-19 trends and the evolving regulatory environment. We believe that these trends and new regulations not only create transformational opportunities, but also pose significant challenges to businesses!

Our variety of topics include:

  • Be proactive and invest in your data protection and privacy compliance framework.
  • Reshaping the future of work and employee engagement.
  • Cyber threats in digitization of the retail sector.
  • ESG in consumer goods and retail sector.
  • A Decade of Competition Regulation: Being Future Ready.
  • Navigating through Indirect Tax Matters in the Manufacturing Sector.
  • Can employers compel employees to vaccinate against Covid-19? A Kenyan legal case.


Consumer illustration

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Michael Mugasa

Michael Mugasa

Partner and Leader | Private Business Services, PwC Kenya

Tel: +254 (0) 731 912 693

Alex Murage

Alex Murage

Associate Director, PwC Kenya

Tel: +254 (20) 285 5000