Navigating growth prospects with cautious optimism

Kenya CEO Survey 2024

Businessman reading his phone with cityscape behind him
  • Insight
  • 3 minute read
  • March 06, 2024


The 27th Annual Global CEO Survey polled 4,702 CEOs in 105 countries and territories from 2 October through 10 November 2023. This report focused on survey results of Kenya CEOs, is an extract from the PwC East Africa CEO survey. 

48% of Kenyan CEOs are confident about their company’s prospects for revenue growth in the next 12 months, whereas 56% are confident about their revenue growth in the next three years.


  • 86% of Kenyan CEOs consider their neighbouring countries in East Africa as important territories for revenue growth in the next 12 months. At the time of the survey, Kenyan CEOs were optimistic about their company’s future growth prospects, based on previous performance.

  • 60% of Kenyan CEOs attribute 20% of their company’s sales in 2023 to new products and services they have introduced in the last three years and an additional 40% of CEOs attribute new products and services to a more than 20% contribution.

  • Generative artificial intelligence is a notable change driver to Kenyan CEOs that will contribute to their time efficiencies in the next 12 months. However, 78% are concerned about the potential cybersecurity risks that they may be exposed to.

  • Climate change is particularly important for Kenya’s economy. Majority of Kenyan CEOs are in the progress of implementing climate actions, however 46% of CEOs cited the lack of demand from external stakeholders as a barrier in decarbonising.

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Kenya CEO Survey 2024 publication

Contact us

Peter Ngahu

Peter Ngahu

Country and Regional Senior Partner, Eastern Africa, PwC Kenya

Tel: +254 (0) 20 285 5090

Angela Wanjeri

Angela Wanjeri

Clients and Markets Development, PwC Kenya

Tel: +254 (0) 20 285 5000

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