In this third edition of the results of our biannual family business survey in Kenya, we focus on the significance of values and purpose as a driver of success in family owned businesses.
We believe family businesses - built around strong values and with an aspirational purpose - have a competitive advantage in disruptive times. It’s long been recognised that a family firm - ranging from a global enterprise to a business in a small community - is more likely than other companies to treat each day’s activity as an investment in the long-term, prioritising broad stakeholder interests over the short-term earnings cycle.
Partner, Consumer & Industrial Products and Services Leader, PwC Kenya
Tel: +254 (20) 285 5000
Associate Director, PwC Kenya
Tel: +254 20 285 5033