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Family business survey

In this third edition of the results of our biannual family business survey in Kenya, we focus on the significance of values and purpose as a driver of success in family owned businesses.

We believe family businesses - built around strong values and with an aspirational purpose - have a competitive advantage in disruptive times. It’s long been recognised that a family firm - ranging from a global enterprise to a business in a small community - is more likely than other companies to treat each day’s activity as an investment in the long-term, prioritising broad stakeholder interests over the short-term earnings cycle.

Our 2018 survey report includes:

  • Analysis of 46 survey responses from private company and family business owners in Kenya
  • Four in-depth interviews with private company leaders
  • Insights authored by PwC practitioners


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Contact us

Michael Mugasa

Michael Mugasa

Partner, Consumer & Industrial Products and Services Leader, PwC Kenya

Tel: +254 (20) 285 5000

Sunny  Vikram

Sunny Vikram

Associate Director, PwC Kenya

Tel: +254 20 285 5033

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