PwC's Innovation Benchmark Report

Mind the Gap: 54% of Companies Struggle to Align Innovation Strategy and Business Strategy

Companies are making blind bets on innovation with billions of dollars potentially on the line. That is one of the main findings of PwC’s Innovation Benchmark. The report surveyed over 1,200 global executives and business leaders to examine how top companies are meeting innovation challenges. 
 
Companies are making blind bets on innovation with billions of dollars potentially on the line. That is one of the main findings of PwC’s Innovation Benchmark, the report surveyed over 1,200 global executives and business leaders to examine how top companies are meeting innovation challenges. 
Companies are making blind bets on innovation with billions of dollars potentially on the line. That is one of the main findings of PwC’s Innovation Benchmark, the report surveyed over 1,200 global executives and business leaders to examine how top companies are meeting innovation challenges. 
Companies are making blind bets on innovation with billions of dollars potentially on the line. That is one of the main findings of PwC’s Innovation Benchmark, the report surveyed over 1,200 global executives and business leaders to examine how top companies are meeting innovation challenges. 


Key findings

  • Most companies (54%) struggle to align their business and innovation strategies, leaving many companies flying blind as they place bets on innovation. A finding that is especially important as the report also found that strategy, not size of investment, is the greatest determining factor in the success of an innovation initiative. 
  • Leaders show low confidence in their company’s innovation prowess: Just over one-quarter of respondents believe they lead their competitors in innovation. 
  • Companies are embracing open innovation models: The most innovative companies today are promoting innovation both inside and outside their organizations by breaking down traditional barriers to bring in a much wider ecosystem for ideas, insights, talent and technology. Sixty-one percent of respondents say their company deploys an open innovation model, followed by design thinking (59%) and co-creating with customers, partners and suppliers (55%), all well ahead of traditional R&D (34%). 
  • The Innovation X Factor? Humans: Big data can tell you that customers behave a certain way, but it takes a human to explain why they behave that way. As a result, most companies surveyed (60%) consider internal employees their most important partner for innovation. 
  • Designing the next innovation breakthrough: Technology companies set the pace in developing breakthrough innovations with 58% of respondents reporting their companies focus mainly on breakthrough innovation.

Contact us

Kallia Mylonaki

Senior Manager, Marketing & Communications , PwC Greece

Tel: +30 210 8114386

Contact us

Kallia Mylonaki

Senior Manager, Marketing & Communications

Tel: +30 210 8114386

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