The competing forces shaping 2030
Our workforce of the future report presents four future scenarios – or worlds – for work in 2030, to demonstrate the possible outcomes that might evolve over the next ten years due to the impact of megatrends, artificial intelligence, automation and machine learning. It looks forward to examine how workforces in each of these worlds would have adapted, as well as how technology is influencing how each of the worlds function.
The Red World: Innovation rules
Organisations and individuals race to give consumers what they want. Innovation outpaces regulation. Digital platforms give outsized reach and influence to those with a winning idea. Specialists and niche profitmakers flourish.
The Blue World: Corporate is king
Big company capitalism rules as organisations continue to grow bigger and individual preferences trump beliefs about social responsibility.
The Green World: Companies care
Social responsibility and trust dominate the corporate agenda with concerns about demographic changes, climate and sustainability becoming key drivers of business.
The Yellow World: Humans come first
Social-first and community businesses prosper. Crowdfunded capital flows towards ethical and blameless brands. There is a search for meaning and relevance with a social heart. Artisans, makers and ‘new Worker Guilds’ thrive. Humanness is highly valued.