According to the latest data, 2024 is expected to be a record year for Greek tourism, with both arrivals and revenues reaching historic highs. However, maintaining this positive trajectory faces structural challenges. The surge in arrivals is concentrated in a few popular destinations, putting pressure on local communities. Addressing these issues requires extending the tourism season, upgrading infrastructure, and promoting sustainable development.
At the same time, the shortage of skilled personnel, climate change, macroeconomic and geopolitical developments, and increasing competition from other destinations pose additional challenges for the sector, which demands immediate strategic actions and the strengthening of human resources.
34% total contribution to GDP
In 2023, the contribution of tourism to the Greek economy reached a historic high amounting to € 28,5 billion
9,1% contribution to total employment
In 2023, the tourism sector employed 382.600 people
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