Pulling the future forward: The entertainment and media industry reconfigures amid recovery Five-year projections of consumer and advertising spending data across 14 segments and 53 territories
At a global level, PwC’s Global Entertainment & Media Outlook 2019–2023 paints a picture of a world of increasingly personalized, active E&M experiences. These new dynamics bring profound implications for companies across all segments, platforms and content types. But, as the Outlook shows, local factors mean the ultimate impacts can vary between different geographical markets.
Understanding where consumers and advertisers are spending their time and money in the entertainment and media industry can help inform many important business decisions.
PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Regardless of how you influence business decisions, the Outlook can help you understand industry trends so you can capitalise on new opportunities.
Entertainment & Media revenue in 2024
Proportion of E&M revenue from Internet Access by 2024
Compound Annual Growth Rate (CARG) in total for all categories
revenue is projected to increase at a 6.6% CAGR
The segments that will generate the most revenue will be internet access (56%) and Traditional TV and home video (8.4%). OTT video, Video games and e-sports, Internet advertising and are predicted to be the fastest-growing segments in the GR media and entertainment industry over the next four years.
Senior Manager, Marketing & Communications , PwC Greece
Tel: +30 210 8114386