Our purpose is why we exist. Our values define how we behave.
Our purpose is founded in our heritage of creating trust in the businesses and markets (by auditing financial accounts), and providing advice to help public, private and charity organisations be successful. Our aim is that while describing our work today, our purpose will also guide our decision-making and investment strategy for tomorrow, ensuring our ongoing relevance and leadership in the Namibian marketplace.
For example, today, the general public’s trust in many institutions is in decline. Yet, that trust is a vital ingredient of a functioning modern society. We feel we can play a valuable role in restoring trust in business and in society: for several years, we’ve been investing in both research to enhance the understanding of trust drivers and in new ‘trust services’ that can help restore and enhance the psychological contract between different stakeholders.
One example is our assurance services, through which we aim to increase the level of trust placed not just in company accounts but in all kinds of information, systems and processes. In the past two years, there’s been nothing short of a revolution in audit reporting, and we’re exploring how extended reporting requirement can provide additional of insight into the performance of companies, over and above the financial accounts. We’re also exploring new approaches to the measurement and assurance of non-financial information. And, we’re developing ways to use technology to provide completely new levels of assurance and insight over huge data sets.
In parallel, our clients face global and local challenges arising from increasing volatility and change in our world and society. We’ve identified five key, long-term ‘megatrends’ that are shaping the future world of our clients and our business: climate change and resource scarcity; demographic and social change; rapid urbanisation; a shift in global economic power; and technological advances.
We’re investing in solutions to these important problems, and the ‘collisions’ between them.
Moving forward, our purpose will continue to influence our interactions with our stakeholders, permeating our business strategy and investment choices. It will ensure our ongoing relevance as a pioneer, shaping the debate and driving change for positive economic, social and environmental impact.
Find out about how we contribute to the global debate on prominent business issues.
See our Global Annual Review for examples of how we live our purpose.
While we come from different backgrounds and cultures, our values are what we have in common. They guide how we work with our clients and each other, inform the type of work we do, and hold us accountable to do our best. They govern our actions and determine our success.
Our values help us work towards our Purpose of building trust in society and solving important problems.
The trust that our clients, communities and our people place in PwC, and our high standards of ethical behaviour, are fundamental to everything we do.Our values underpin our Code of Conduct which is our frame of reference for the decisions we make every day. It's how we do business.
Our purpose and values came from our people. Over 200,000 individuals had a voice in articulating what PwC should stand for, now and into the future.