Reimagining Africa, together
Our societal purpose
PwC's Ubuntu Bethu (Our Humanity) strategy is a catalyst for positive change and societal impact on the African continent. It's about recognising that we're all interconnected—and that our shared humanity is the driving force behind everything that we do.
At its core, Our Humanity embodies our societal purpose—a holistic approach that leverages our community of solvers to build trust and deliver sustained outcomes. However, we're only half the story. Our philosophy emphasises collaboration and diverse contributions. By adopting this mindset, we're dedicated to creating positive change and making a meaningful difference.
“For us it’s about being a responsible citizen, supporting and growing our firm, our people, our clients and our communities."
Shirley Machaba speaks about societal purpose at PwC.
