Kazakhstan’s E-Commerce Market Soars 42%, Hits Record $6 Billion in 2024

ASTANA – Kazakhstan’s retail e-commerce market reached a new historical high of 3.4 billion tenge (US$6 billion) in 2024, a 42% increase over 2023, according to a new study by Strategy&, part of the PwC global network of firms, released on July 10.

Kazakhstan’s e-commerce growth is the result of simultaneous development in infrastructure, technology, and consumer behavior, said PwC Partner leading the strategy and advisory practice in the Eurasia region, Natalya Lim, in a commentary accompanying the report.

“On one hand, the expansion of the payment ecosystem played a major role. The widespread adoption of cashless payments, the introduction of user-friendly mobile apps, and simplified payment mechanisms made online shopping accessible to a wide audience — especially the young, digitally active population, for whom online is the norm,” said Lim.