“As PwC Africa, we take seriously our responsibility for contributing to a better tomorrow. That’s why we have revisited our societal purpose strategy to ensure that we make an impactful, sustained contribution in the communities where we operate. We focus on not only what we are doing as a business, but also how we can help our clients to build trust and deliver sustained outcomes.”
In response to technological disruption, climate change, fractured geopolitics, and the continuing effects of the COVID-19 pandemic, amongst other challenges, many organisations need to refocus. There is a sense of urgency now, with regard to successfully responding to these challenges by building trust and delivering sustained outcomes that create value. The meaning of value has also shifted; organisations have had to take a step back and consider not only what value means for themselves, but also for a broader array of stakeholders, over a longer timeframe. This process has brought many organisations - including PwC - together in unexpected ways. Like us, these organisations now see themselves as having a greater societal purpose. As a community of solvers, PwC Africa has strengthened its societal purpose strategy in response to unprecedented change.
There are many ways to build trust and deliver sustained outcomes. However, it is becoming clear that organisations that address these interconnected needs successfully do so through a strategy that is guided by their societal purpose. They communicate their purpose clearly, including how the organisation will contribute to a better tomorrow, and define their core business activities as purpose-driven outputs. These outputs deliver value and sustained outcomes for stakeholders and contribute positively to society at large. Financial indicators are one measure of success, but certainly not the only one.
As PwC Africa, we take seriously our responsibility for contributing to a better tomorrow. That’s why we have revisited our societal purpose strategy to ensure that we make an impactful, sustained contribution, for our clients, our people, and the communities where we operate. We focus on not only what we are doing as a business, but also how we can help our clients and stakeholders to build trust and deliver sustained outcomes.
Using what we have, to make a difference
PwC Africa’s societal purpose strategy is aligned to the UN’s Strategic Development Goals (SDGs) and provides a framework for how we contribute to society by helping others thrive, using the skills and resources we have at our disposal. Aligning our strategy to the UN’s SDGs also ensures that we can contribute towards solving the important problems that governments around the continent have prioritised. There is no question that every SDG is important and necessary worldwide. Like many organisations, we have chosen several that are most aligned to our competencies and strengths as a business, so that we can have the greatest impact. We selected seven SDGs based on the needs in Africa, the materiality of the issues at hand and the expertise that we have within our business to contribute most effectively towards a better tomorrow.
The seven SDGs that we have selected are:
No single organisation can deliver a greater societal purpose strategy on its own. We must work together to make a difference and reimagine the possibilities of tomorrow. As PwC, we are committed to this process, and to helping others on the same journey. Together, we can change the world for a better tomorrow.
The New Equation and societal purpose
PwC’s societal purpose strategy brings together our community of solvers to deliver sustained outcomes for the communities in which we operate, as well as our clients and our people. Our formula is simple: we deliver bold ideas, solutions that are human-led and tech-powered and meaningful experiences that deliver real-life results. These are just some of the great initiatives that we’re proudly involved in. Read more about our societal purpose here.
It all adds up to The New Equation.
Chief Executive Officer, PwC South Africa
Tel: +27 (0) 11 797 5851
Associate Director, PwC Kenya
Tel: +254 (20) 285 5000