The differing rates of economic growth, or indeed, contraction that we see around the world together with greater volatility, has made it more difficult for companies to create and execute new growth strategies. Other changes have compounded the challenges. These include the impact of new digital technologies, shifting demographics, changing customer behaviour and mounting pressure on the world’s most critical natural resources. The links between business and governments around the world have also become clearer and more important.
Seeing the future clearly and developing a proactive response - rather than simply reacting to events - will be a key source of competitive advantage in a fast-evolving market.
Top executives in every industry are considering how to succeed in this new environment. They’re thinking about how best to pull strategic levers like talent, collaboration and innovation. They’re also reassessing their risk strategies and organisational and analytical techniques to make their companies more resilient. And some of them are targeting specific emerging economies, which they now regard as more promising than their traditional markets.
But all markets vary – as do the needs and wants of the customers they comprise. So it’s essential to have a global growth strategy that’s underpinned by the ability to get closer to customers at local level. This often entails dealing with different demographic profiles, assumptions, behavioural patterns and the like. It may also mean localising a company’s power structure, allowing the business to pivot in different directions across different markets as conditions change.
That’s a tall order, especially given the need to keep a tight global rein on costs and risks. But, in our view, local responsiveness is now vital for the success of any strategy based on global growth.
11 Apr 2016
In the second half (H2) of 2015, investment in the Telecommunications, Media and Technology (TMT) industry in China increased steadily despite the downturn of the domestic macro-economy.
24 Feb 2016
The Forum's discussions were an opportunity for senior central bankers and PwC representatives to share ideas and learn from each other’s experience.
09 Oct 2015
The recent slowdown in China’s economy has sent shock waves across global markets - but are things really that bad? Explore PwC insights in Spotlight on China.
22 Sep 2015
Governments have agreed new global goals to achieve, but how ready is business to help them achieve them? What’s their intention and their vision? Will they be business as usual or business critical?
17 Sep 2015
PwC’s Growth Markets Centre report, ‘Bridging Growth Markets’ Voids’ analyses how companies can overcome the institutional voids of Growth Markets to achieve long term profitability.
10 Jul 2015
Who will top the G7 economic growth league table?
21 Jun 2015
The digital revolution is reshaping the way we live our lives and the way we work. As business strategies undergo a fundamental re-think, so must organisations’ people strategies. A wholesale re-design of work is now required.
22 Sep 2014
Authors John Sviokla and Mitch Cohen identify five habits of mind that allow self-made billionaires to create value on a massive scale—habits that are in direct conflict with the traits and practices most businesses value and promote in their employees. Businesses are quite literally pushing out the very people with the potential to create billions.
08 Apr 2014
How does hiring the wrong talent impact the global economy, and how can an adaptable workforce increase productivity, reduce costs and boost employment levels? Explore interesting findings from PwC/LinkedIn talent data.