The future of how we care
PwC x Economist Impact
Human moments of problem‑solving, powered by technology, are triggering industry reconfiguration. Discover how digital health, AI, and cross-sector collaboration are reinventing how we care.
ViM Care
Watch PwC’s Global Health Industry Leader Anthony Bruce explain how emerging technologies and cross-sector collaboration is reshaping how we care. Explore the full human story in Economist Impact’s Lives in Motion series, Care.
Care without boundaries
It starts with people solving real problems. In rural Madagascar, Norosoa waits outside a clinic for a drone carrying vaccines and lifesaving medicine. Remotely operated drones now bridge vast distances, connecting remote communities to care when roads, weather, and infrastructure are obstacles. What was once an experiment in logistics has become a dependable link to survival.
This local innovation reflects a global shift. There's great potential for care to be delivered at scale, even as ageing populations strain healthcare systems, chronic disease rises, and climate effects disrupt access.
Technology is extending the reach of human expertise. And healthcare is becoming a converging domain where health providers, technology firms, mobility players, data platforms, and public institutions collaborate around a shared purpose: how we care for ourselves and one another.
For leaders, the benefit lies in treating disease, but also building integrated systems that connect people, data, and innovation to deliver better outcomes everywhere.
Five actions to seize the $9.31tn opportunity in the Care domain
Reimagine a connected and continues care model
Shift from episodic treatment to outcomes-based care that’s focused on prevention, wellness, and longevity and enabled by continuous monitoring and predictive insights.
Build digital, patient-centred platforms
Invest in AI-enabled systems that integrate diagnostics, treatment, follow-up, and engagement across physical and virtual settings.
Extend care beyond clinical walls
Move closer to patients through remote care, at-home diagnostics, and digitally coordinated last-mile medicine delivery, particularly in underserved or hard-to-reach regions.
Forge cross-sector health ecosystems
Partner with technology, mobility, consumer, and public sector organisations to unlock data, accelerate innovation, and scale access to care.
Invest early in trust and capabilities
Strengthen capabilities in AI, data security, interoperability, and workforce upskilling to support personalised, predictive, and system-wide care models.
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PwC x Economist Impact
Lives in Motion: Where human stories meet industry shifts. PwC and Economist Impact present a six-part series that reveals how large-scale change—enabled by technology—is reshaping how we move, make, build, feed, power and fuel, and care, through the eyes of those living it.
