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PwC x Economist Enterprise

The future of how we care

Industry
Woman working in a not-for-profit aid shelter

Human moments of problem solving, powered by technology, are triggering industry reconfiguration. Discover how digital health, AI, and cross-sector collaboration are reinventing how we care.

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Watch PwC’s Global Health Industry Leader Anthony Bruce explain how emerging technologies and cross-sector collaboration are reshaping how we care. Explore the full human story in Economist Enterprise’s Lives in motion series, Care.

The dynamics

Care without boundaries

It starts with people solving real problems. In rural Madagascar, Norosoa waits outside a clinic for a drone carrying vaccines and lifesaving medicine. Remotely operated drones now bridge vast distances, connecting remote communities to care when roads, weather, and infrastructure are obstacles. What was once an experiment in logistics has become a dependable link to survival.

This local innovation reflects a global shift. There's great potential for care to be delivered at scale, even as ageing populations strain healthcare systems, chronic disease rises, and climate effects disrupt access.

Technology is extending the reach of human expertise. And healthcare is becoming a converging domain where health providers, technology firms, mobility players, data platforms, and public institutions collaborate around a shared purpose: how we care for ourselves and one another.

For leaders, the benefit lies in treating disease, but also building integrated systems that connect people, data, and innovation to deliver better outcomes everywhere.

Your next move

Five actions to seize the US$9.31tn Care opportunity

Reimagine a connected and continuous care model

Shift from episodic treatment to outcomes-based care that’s focused on prevention, wellness, and longevity and enabled by continuous monitoring and predictive insights.

Build digital, patient-centred platforms

Invest in AI-enabled systems that integrate diagnostics, treatment, follow-up, and engagement across physical and virtual settings.

Extend care beyond clinical walls

Move closer to patients through remote care, at-home diagnostics, and digitally coordinated last-mile medicine delivery, particularly in underserved or hard-to-reach regions.

Forge cross-sector health ecosystems

Partner with technology, mobility, consumer, and public sector organisations to unlock data, accelerate innovation, and scale access to care.

Invest early in trust and capabilities

Strengthen capabilities in AI, data security, interoperability, and workforce upskilling to support personalised, predictive, and system-wide care models.

Domains of growth

Select your industry to uncover its highest-value domain of growth

Featured insights

Lives in motion

Where human stories meet industry shifts

PwC and Economist Enterprise present a six-part series that reveals how large-scale change—enabled by technology—is reshaping how we move, make, build, feed, power and fuel, and care, through the eyes of those living it.