of foreign tourist arrivals originates from EU countries
of all hotels are Stars and less than 25% are Zombies
needs for a 5 year period for construction of beds, capacity upgrades and heavy maintenance
reported hotel transactions in main destinations in 2017 and 2018 worth € 310mn
The most promising investment strategy, in terms of value potential, appears to be the development of lesser destinations, followed by upgrading 4* to 5* hotels, and adding capacity to existing 3* hotels.
Greek version (long)