Strategy&’s 2016 Chief Digital Officer Study

One way to not just survive, but thrive in the digital revolution? Appoint a digital leader


Strategy& has once again analysed the CDOs at the world’s largest 2,500 public companies.

Faced with organisational challenges, more and more companies are hiring an executive to manage their digital transformation. The study revealed that 19 percent of these companies have now designated an executive to lead their digital agenda. This is up from just 6 percent of companies in the 2015 study. This new class of CDOs often encounter several key obstacles upon assuming their role: ad hoc digital initiatives spread throughout a large organisation, lacking central oversight; a traditional culture that resists change; a gap in the talent required; and legacy systems and structures that threaten to derail their ambitions.

This year’s report looks into the CDOs role given the company’s digital ambition and includes in-depth interviews with CDOs from leading industries.

Faced with organizational challenges, more and more companies are hiring an executive to manage their digital transformation. This year’s report looks into the CDOs role given the company’s digital ambition and includes in-depth interviews with CDOs from leading industries.Companies are making blind bets on innovation with billions of dollars potentially on the line. That is one of the main findings of PwC’s Innovation Benchmark, the report surveyed over 1,200 global executives and business leaders to examine how top companies are meeting innovation challenges. 
Companies are making blind bets on innovation with billions of dollars potentially on the line. That is one of the main findings of PwC’s Innovation Benchmark, the report surveyed over 1,200 global executives and business leaders to examine how top companies are meeting innovation challenges. 
Companies are making blind bets on innovation with billions of dollars potentially on the line. That is one of the main findings of PwC’s Innovation Benchmark, the report surveyed over 1,200 global executives and business leaders to examine how top companies are meeting innovation challenges. 

Key findings

  • 19% of companies we analysed have a designated CDO (or equivalent). This is a significant increase compared to just 6 percent in 2015.
  • 38% of companies based in Europe, Middle East and Africa have a CDO in place, followed by North America with 23% and Asia-Pacific with 7%.
  • 32% of CDOs have a technology background, a significant increase since last year (14%). 39% have a marketing, sales, and customer service background, down from 53% in 2015.
  • 40% have a C-Level position. Out of the C-Suite members, 67% carry the title Chief Digital Officer.

Contact us

Michelle Karaolides
Head of Markets and Clients
Tel: +30 210 6874028
Email

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