The digital healthcare leap


New digital health models could help emerging markets leapfrog established markets

Our report highlights insights into how digital health could be an answer to the emerging markets’ challenge to achieve sustainable growth; and leapfrog the developed nations to provide quality, affordable, universal and patient-centric care.

With increased internet and smartphone penetration, and the arrival of new affordable technological solutions in the market, digital healthcare will eventually become a fundamental business imperative. The challenge to healthcare providers for the future, is to adapt and set strategies that leverage new technology while putting patients at the heart of everything they do. 

In this paper: 

  • The digital healthcare dilemma in emerging markets
  • Do traditional digital health business models have a role in emerging markets?
  • The leap forward

 

Contact us

Penelope Kourkafa

Director, Marketing & Communications, PwC Greece

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