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Retail and Consumer

Urbanisation is changing the purchasing habits in PNG and is slowly evolving the retail sector from informal markets to retail shops.

Shaping the retail and consumer industry in Papua New Guinea is increased urbanisation. Spurring on the influx of investments are more employment and higher incomes among the population. The major cities have seen an increase in number of retail businesses offering groceries, home and industrial products, hardware and automotive.

With an emerging middle class, purchasing habits are veering away from traditional informal markets and are gearing towards shopping centres and retail stores. Among the factors driving this behaviour change is increased access to vehicles, making visits to shops and malls more convenient. Retail expansion outside the major cities has also started alongside the increase of disposable incomes in the regions.

Sustaining the retail industry needs more than just dependence on the resource-based sector. Although expectations that LNG benefits will trickle down the economy, improved infrastructure and more non-resource based industries are likely to tolerate the growth of the retail industry in the country.


How can PwC help?

PwC offers a strong and reliable network of dedicated industry experts. Our mission is to help clients extract value from their multinational operations, to develop a competitive advantage across the value chain, and to ensure that all corporate stakeholder expectations are recognised and met. Building brand trust, brand growth, and brand effectiveness is the purpose of our practice.

Retail and consumer

Contact us

Jonathan Seeto

Managing Partner, PwC Papua New Guinea

Tel: +675 321 1500 | 305 3100

Stephen Beach

Principal, PwC Papua New Guinea

Tel: +675 472 2644 | 7100 9535

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