PwC's MSME Survey 2020

Building to last

Nigeria Report


This report presents findings of our survey of 1629 key decision makers in the MSME sector with annual sales turnover ranging from N5 million and above. The businesses surveyed had a geographical spread covering 29 states and across the 6 geopolitical zones in the country. The survey was conducted prior to the COVID-19 Pandemic (between August and December 2019). 

The MSME sector is the growth engine of any economy contributing to its development, job creation and export amongst others. According to the World Bank, MSMEs represent about 90% of businesses and more than 50% of employment worldwide. Formal SMEs contribute up to 40% of national income (GDP) in emerging economies.

The latest SMEDAN/NBS MSME Survey indicates Nigeria’s SMEs contribute nearly 50% of the country’s GDP and account for over 80% of employment in the country. No doubt, the sector is pivotal to Nigeria’s growth including reducing poverty levels. However, the sector continues to be weighed down with challenges which ultimately impact the nation’s growth.

 PwC’s MSME Survey 2020  is aimed at gauging experiences of sector players, assessing the underlying issues which MSMEs face and providing insights on this strategically important sector.

tablet showing market analysis

Headline findings

  • Obtaining finance, finding customers and infrastructure deficits are the most pressing problems of SMEs.
  • Electricity is responsible for the highest cost to operations followed by rent and cost of capital 
  • Top economic issues are pressure to reduce prices, rising inflation and low demand for products and services. 
  • Local government levies are the most difficult taxes to comply with. 
  • MSMEs would prefer private equity over debt financing

Contact us

Uyi Akpata

Uyi Akpata

Partner, PwC Nigeria

Tel: +234 1 271 1700

Esiri Agbeyi

Esiri Agbeyi

Partner | Private Clients & Family Business Leader, PwC Nigeria

Tel: +234 (1) 271 1700

Omomia Omosomi

Omomia Omosomi

Manager, PwC Nigeria

Tel: +234 2711700

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