Workforce of the future

The competing forces shaping 2030

About the report

We are living through a fundamental transformation in the way we work. Automation and 'thinking machines' are replacing human tasks, changing the skills that organisations are looking for in their people. But what will the future look like?

This isn’t a time to sit back and wait for events to unfold. To be prepared for the future, you have to understand it.

Our 'Workforce of the future' study looks at four possible Worlds of Work for 2030 to help you kick-start your thinking.  You can also take a closer look at the views of 10,000 people in our survey findings summary.


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PwC’s Global People and Organisation leaders discuss the report findings and the competing forces that are influencing the world of work | Duration 4:15 

Which future world of work you will belong to?

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Key report messages for leaders

Act now.

This isn’t about some ‘far future’ of work – change is already happening, and accelerating.

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No regrets and bets.

The future isn’t a fixed destination. Plan for a dynamic rather than a static future. You’ll need to recognise multiple and evolving scenarios. Make ‘no regrets’ moves that work with most scenarios – but you’ll need to make some ‘bets’ too.  

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Make a bigger leap.

Don’t be constrained by your starting point. You might need a more radical change than just a small step away from where you are today.

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Own the automation debate.

Automation and Artificial Intelligence (AI) will affect every level of the business and its people. It’s too important an issue to leave to IT (or HR) alone. A depth of understanding and keen insight into the changing technology landscape is a must.

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People not jobs.

Organisations can’t protect jobs which are made redundant by technology – but they do have a responsibility to their people. Protect people not jobs. Nurture agility, adaptability and re-skilling.  

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Build a clear narrative.

A third of workers are anxious about the future and their job due to automation – an anxiety that kills confidence and the willingness to innovate. How your employees feel affects the business today – so start a mature conversation about the future.  

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Hear more from our experts

In these short videos, our People and Organisation experts talk about what the future of work could look like and how organisations and people can prepare for it now.

“We should remember that intellectual complacency is not our friend and that learning - not just new things but new ways of thinking - is a life-long endeavour.”

Blair SheppardGlobal Leader, Strategy and Leadership Development, PwC

Contact us

Carol Stubbings
Partner, Global Leader for People and Organisation, PwC United Kingdom
Tel: +44 (0) 77 3987 4275

Bhushan Sethi
Partner, Global Leader, Workforce Capability, PwC US
Tel: +1 (646) 471 2377

Justine Brown
Director, Workforce of the Future research programme, PwC United Kingdom
Tel: +44 (0) 77 1016 9938

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