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Revenue growth in AI-exposed industries has accelerated sharply since 2022, the year that the launch of ChatGPT 3.5 awakened the world to AI’s power. Since then, as companies have raced to leverage this technology, the value created in industries best positioned to use AI has skyrocketed.
That’s clearly great for businesses, but how is this rapid transformation affecting jobs?
To find out, PwC analysed AI’s impact on both augmentable jobs (jobs that contain many tasks in which AI can enhance or support human judgment and expertise), and automatable jobs (jobs that contain many tasks that can be autonomously completed by AI).
AI can make workers more productive and enable them to create more value. Since 2022 when awareness of AI’s power surged, revenue growth in industries best positioned to adopt AI has nearly quadrupled. This suggests that investments in AI are paying off. AI’s promise is proving to be real, and we are still only in the early days of AI adoption.
AI is making workers more valuable, with wages rising twice as quickly in those industries most exposed to AI compared to those least exposed. Indeed, we found that wages are rising for AI-powered workers even in the most highly automatable roles, suggesting that concerns that AI is devaluing automatable roles in the aggregate may be misplaced.
The AI-driven skills earthquake is accelerating. AI is redefining roles faster and faster and creating rapid change in the skills required to succeed in AI-powered jobs. Workers must demonstrate that they have the skills to succeed in an AI era.
The value that AI-powered workers bring is apparent in the wage premium for workers with AI skills like prompt engineering. We compared the wages of workers in a given occupation who differ only on whether they have AI skills. We found that on average, the wages of workers with AI skills were significantly higher. What’s more, every industry we analysed pays wage premiums for AI skills.
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Global Chief AI Officer for the PwC Network of Firms
PwC United States
As a member of the global Commercial Leadership Team, Joe works with the global practice and market leaders to bring the power of AI to our clients and enhance our delivery models.
Global Workforce Leader
PwC United Kingdom
Peter leads PwC’s Global Workforce practice, advising organisations on all aspects of work and workforce.
Global Chief Commercial Officer
PwC United Kingdom
Carol is responsible for our network-wide market-facing strategy, activities and initiatives, including working across Lines of Service, markets and industries to bring the full firm to our clients.