Mini MBA

Find the key to business success

Mini MBA programme

Mini MBA is a unique programme focused on developing essential business skills and know-how. Our world-class, inspirational tutors will guide you through this prestigious programme, introducing you to valuable knowledge and skills in business, leadership, project management, and finance. They will also present proven business and marketing strategies. This training will help you grasp the bigger picture of the business world and understand the various perspectives that need to be taken into account when making business decisions.
 

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Mini MBA


Awarded prestigious programme

In 2019, our PwC's Mini MBA programme won the prestigious Education Leaders Awards in the Best Learning Experience category and is being offered in 12 countries.

 

Recently winning the Education Leaders Awards in Greece

 

 

Modules of Mini MBA

Module 1: Business Mapping, Ethics & Corporate Governance

This module is focused on understanding how a business can be mapped by outlining the main areas that all organisations need to navigate. These areas are delineated through three key steps: Analysis (positioning), Choice (growth options), and Implementation.

The module develops an understanding of the three levels of strategy (Corporate, Business & Functional) and the objectives of each level. It does so by utilising various practical examples from well-known organisations. Furthermore, the module explains and analyses concepts such as Vision, Mission, Corporate culture, Stakeholder analysis, and governance issues.

 

Module 2: Corporate Business Strategy

This module addresses the concept of the industry and how it can be analysed through practical examples. It delves into analysing business environments at the national & international level through the PESTEL (Politics, Economics, Social, Technology, Environment and Legal) framework before delving into the concept of competition and the “profitability of an industry”.

The module attempts to explore areas such as:
  • Barriers to entry,

  • Customer switching costs,

  • Supplier and buyer power,

  • Substitute products & services,

  • The role of international organizations and governments in shaping industries and competition,

  • Regulations and opportunities for national competitive advantage.

 

Module 3: Leadership in the 21st Century

High-quality leadership is a hallmark of successful organisations. Some people have a natural talent for the role, but good leadership can be learned through training, coaching and practice. The quality of leadership in place through the ranks of an organisation will, in large part, determine the success of that organisation in the long term. It is therefore essential that anyone entrusted with a position and responsibility for leading people fully understand and appreciate what this leadership role requires of them in practice.

In this module, the emphasis is placed upon the efforts to understand individuals and to create an environment where differences, new ideas, curiosity and innovation are encouraged and cultivated.

 

 

Module 4: Enabled Organisation

This module addresses key topics like complexity and change, and looks at the management skills needed to respond intelligently. It is based on the idea that more traditional management styles (that place an emphasis on command and control) are becoming less suited to a business environment where talent is mobile, innovation is essential and connection is everywhere.

The module will also look at the importance of differentiating between ‘performance’ and ‘contribution’ when giving feedback and creating a more engaged workforce.

Module 5: Project management in everyday business

This module has been designed to provide an understanding of the importance of project management methodology and approach in everyday business. The goal of the module is to help participants develop a unified approach to project management challenges, fostering the reduction of stress associated with project management, and increasing the likelihood of completing projects on time, within budget, and meeting the required quality standards.

Furthermore, through practical exercises, participants will learn about the most essential project management tools and techniques.

During the module, you will focus on how to:
  • Initiate, plan, execute, monitor and control, and close a project,

  • Understand and manage stakeholder requirements and expectations,

  • Manage a project in line with organisational strategy,

  • Understand the processes necessary for the successful completion of a project.

Module 6: Marketing in the digital age

Market positioning, which combines offline and online marketing tactics, the use of social media for businesses, the significance of content and video marketing, and the quest for the right balance, as well as Customer Relationship Management through software systems and automation.

Marketing involves identifying customer needs and satisfying them through an appropriate "marketing mix." This module will focus on these aspects in conjunction with an analysis of the external environment from a marketing viewpoint, considering customers and competitors. Additionally, areas such as branding, Internet marketing, social media marketing, and other related concepts will be explored.

The market is currently experiencing a strong shift towards visualisation, particularly videos, and content marketing. This module will delve into these trends along with other significant developments. Participants will gain the ability to apply various marketing tools and theories to real-life examples.

 

Module 7: Innovation & Creative Thinking

The main objective of this module is to stimulate participants and make them think differently, learning the techniques required to think creatively when dealing withinnovation; it helps participants believe that they can use ideas to challenge the status quo at their organisation, and add more value by doing things better.

This can be achieved by helping participants understand that innovation is a necessary requirement for competitive advantage, not an option. Creative thinking is a skill and there are  techniques to develop this skill that will be delivered in this workshop. This module also covers the importance of capabilities and Business Intelligence as areas where innovation can be found.

Participants will be inspired by:
  • Thinking differently,
  • Learning techniques to think differently that can be applied daily,
  • Understanding how to generate ideas,
  • Understanding how to overcome  obstacles in their own areas,
  • Becoming supportive of innovation and “changes” in general with their teams,
  • Making them understand how to screen ideas & implement them.

Module 8: Accounting Basics & Financial Management

This module attempts to provide the basic principles of Accounting & Finance as it includes the areas that people involved in business should be aware of, mainly at an understanding level (not necessarily synthesis).

During the module, you will focus on:
  • Budgets, 
  • Analysis of financial statements,
  • Capital, profit, revenues,
  • Margin, dividends,
  • Cash flows and other items.

 

 

Module 9: Linking it all together

This module links together all the modules. It will help you to put the individual parts of the programme together into one cohesive whole and thus help you to understand in depth the functioning of the business world.

At the end of this module, you will take part in the Harvard Case Study Assessment Paper. By completing this case study, you will receive the PwC Mini MBA certificate. 

 

 

Course details

Mini MBA comprises 9 related sessions that will provide you with comprehensive and practical-oriented business knowledge and skills that you can apply in your own company.

By joining our online programme, you will be able to learn from the comfort of your home or office. All sessions are live and interactive, and you will have full access to our expert trainers and other participants. The programme is international so you will have a unique opportunity to share your experience with other participants from various business industries across Europe.

What is the difference between a Mini MBA and a regular one?
  • The programme is led by internationally recognised lecturers and experts from the business world who have extensive practical experience in managing their own projects and businesses.

  • It can be completed faster than a traditional MBA programme offered by business schools.

  • Additionally, it features a unique “chartered flow” approach to understanding how organizations operate, which professionals can apply almost immediately in their workplace.

Another distinguishing factor of the Mini MBA from the classic MBA programme is the “Linking it all together” module. This module helps you consolidate the individual parts of the programme, providing you with a comprehensive understanding of the functioning of the business world.

 

More than 1000 CEOs, managers, and entrepreneurs have already successfully completed the PwC's Mini MBA programme. Our experience thus far has been highly positive, even among CEOs who have stated that the programme helped them update their knowledge and establish connections with various operational levels of management. Additionally, managers with technical backgrounds have noted that the programme aided them in comprehending broader aspects of business and encouraged more strategic thinking.

Mini MBA is intended for:
  • Managers at all levels in various lines of service,

  • Owners of small and medium-sized enterprises, 

  • Individuals intending to start their own businesses or startups,

  • Key talents in the succession pipeline aspiring to senior leadership roles,

  • Anyone seeking to enhance their strategic thinking and gain a comprehensive understanding of organisational functioning.

Participants are expected to possess relevant knowledge of the company's operations and an understanding of its strategy, human capital, marketing, and other operational challenges.

 

Mini MBA ends with the Harvard Case Study Assessment Paper. After successfully completing the business case, you will receive a PwC's Mini MBA Certificate

 

 

Tutors

Tim Kemp, MA MBA

Tim is a Chartered Fellow of the Chartered Institute of Personnel and Development, a Fellow of the Chartered Management Institute, a Member of the European Coaching and Mentoring Council and a Visiting Fellow at Bristol Business School. Tim is a respected designer and facilitator of effective learning events. He has developed a range of management learning simulations and web-based seminars for clients across the EMEA and in the US.

Lazar Džamić

Lazar is a former Head of Brand Planning for Google's creative think tank ZOO in London, where he created the strategy team and brought in two of the world’s first creative data scientists. His mission at Google was to ‘turn light into heat’: transforming vast amounts of Google data into deep insights for creating great brand stories. He has also worked as strategy director at several London creative agencies and was one of the first digital strategists in the UK. He is a regular speaker at global and regional conferences on digital marketing and brand storytelling.

Miro Smolović, PMP

Miro is an experienced Project Manager and internationally licensed trainer in Project Management. Miro presently holds a position of a Senior Manager responsible for managing PwC Academy in Serbia and coordination of PwC’s Academies in South-East Europe. He is a professional with over 20 years of experience in providing services within corporate, private and non-governmental sectors.

Dr. Antonios Michail

Antonios Michail is the Marketing Director at the Greek training organization StudySmart. He has more than fifteen years of experience in the commercial sector in different parts of the world. His key skills include, among many others, strategic planning, analysis of operating costs and marketing. He has written several publications focusing on marketing strategy about his experiences.

Nemanja Djerkovic

Nemanja Đerković is finance professional with 15+ years of experience in various roles including PwC, S&P500 Companies and Business analytics consultancy. Nemanja’s past experience includes audit, consultancy, regional finance director and global corporate roles in Controlling and FP&A. for His current focus is on digitalization and automatization in Finance and Commercial areas  as well as applied data analytics in Manufacturing, Retail and Banking sector. Since PwC’s Academy has been established in Serbia, Nemanja has been engaged as IAS/IFRS and Finance for Non-finance Training Instructor, and as Finance and Accounting Training Course Instructor.   Nemanja has held numerous finance, accounting, and IFRS workshops and seminars. Nemanja has graduated from the University of Belgrade Faculty of Economics, and is a member of the Association of Chartered Certified Accountants (ACCA).

Dates and details

Date Course Language Place Price (excl. VAT) Registration

8 April – 10 June 2024

Mini MBA

ENG Online

2550EUR

Register

*Early bird price: 2,350 EUR + VAT
  Regular price: 2,550 EUR + VAT

Structure of the programme Date Timing of sessions
Module 1 & 2: Business Mapping, Ethics & Corporate Governance and Corporate Business Strategy 8–10 April 2024 10 a.m. – 4:30 p.m.
Module 3: Leadership in 21st Century  15–17 April 2024 3 p.m. – 7 p.m.
Module 4: Enabled Organisation 24–26 April 2024 3 p.m. – 7 p.m.
Module 5: Project Management in Everyday Business 13–15 May 2024 3 p.m. – 7 p.m.
Module 6: Marketing in the Digital Age  Accounting Basics & Financial Management 20–22 May 2024 3 p.m. – 7 p.m.
Module 7: Innovation & Creative Thinking 27 May 2024 9:30 a.m. – 4:30 p.m.
Module 8: Accounting Basics & Financial Management 3–5 June 2024 3 p.m. – 7 p.m.
Module 9: Linking it all together 10 June 2024
9:30 a.m. – 4:30 p.m.
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Contact us

Tijana Naumovska

Tijana Naumovska

Training Academy Leader, PwC Macedonia

Tel: +38923140900

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