Companies failing to act on ESG issues risk losing investors, finds new PwC survey

ESG factors increasingly drive investment strategies, and new research from PwC finds ESG has now become a make-or-break consideration for leading investors globally.

Environmental, social and governance (ESG) factors increasingly drive investment strategies, and new research from PwC finds ESG has now become a make-or-break consideration for leading investors globally. 

  • Almost half of investors surveyed, 49%, express willingness to divest from companies that aren’t taking sufficient action on ESG issues.
  • More than half, 59%, also say lack of action on ESG issues makes it likely they would vote against an executive pay agreement, while fully a third say they have already taken this action.
  • A large majority, 79%, say the way a company manages ESG risks and opportunities is an important factor in their investment decision making.

“Although in the short run the implementation, compliance, and reporting of ESG issues might still be treated as a cost line by some businesses, most of the local large companies and an increasing number of medium-sized enterprises in Lithuania already understand that it can be treated as an investment, with its returns to be measured by the price premium payable by investors, better performance driven by higher motivation of employees, cost savings due to a more sustainable business model or future savings in pollution taxes, positive response from consumers and other market players“.

shared Ronaldas Kubilius, Senior Manager, ESG Services , PwC Lithuania

The PwC 2021 Global Investor ESG Survey, captures the views of 325 investors from around the world, primarily active asset managers and analysts with investment firms, investment banks or brokerage firms. An additional 40 in-depth interviews were conducted globally with investors and analysts having more than a combined US$11.6 trillion assets under management. 

While most investors are likely to take action if companies are not doing enough to address ESG issues, most also say that they don’t want a company’s action on ESG to significantly, if at all, impact their investment returns.  The vast majority, 81%, said they would accept no more than one percentage point less in investment returns for pursuit of ESG goals; nearly half, (49%), were unwilling to accept any reduction in returns.


“The survey results confirm that investors are currently seeking to balance their responsibility to humanity and the Planet as well as their key commitment to customers, which is to generate maximum expected returns. The latter often means that ESG criteria remain in the background when choosing the type of investments . However, when assessing the investments on the basis of risk-weighted returns (e.g., the Sharpe Ratio), ESG investments can be expected to be more attractive than the equivalent non-ESG alternatives due to the possibility to generate similar returns but with lower environmental, social and governance risks. In other words, it is normal for investors not to demand high risk premiums from ESG compliant companies“.

commented Greta Dapšauskaitė, Manager at PwC Lithuania

James Chalmers, Global Assurance Leader, PwC UK, said: “Our research shows investors are simultaneously focused on short-term results as well as the longer-term societal issues that can create both risks and opportunities for their investments.  It is clear that investors expect ESG to be an integral part of corporate strategy.  That includes making expenditures to address ESG issues, while clearly communicating the rationale and benefits to the business strategy. If investors don’t see that commitment, they won’t hesitate to take action and that can include divesting their position in a company and taking their clients’ money elsewhere.”

Investors want more robust and trusted ESG reporting

Investors increasingly want to hear more from companies about their ESG-related commitments -- 83% surveyed said it is important that ESG reporting provide detailed information about progress toward ESG goals.  Greater engagement with investors is critical, along with transparent, trustworthy reporting.  It is concerning that only one third of investors surveyed, on average, think that the quality of ESG reporting they are seeing is good.  Investors gain greater confidence in ESG reporting that has been assured – 79% of those surveyed said they place more trust in ESG information that has been assured, and 75% think it’s important that reported ESG-related metrics are independently assured.

A consistent set of metrics for measuring ESG performance would be of significant benefit to investors, according to the survey.  Nearly three-quarters (74%) said their decision-making would be better informed if companies applied a single set of ESG reporting standards, and a similar number (73%) say it’s important to be able to compare ESG performance across companies.

Ronaldas Kubilius, Senior Manager, ESG Services , PwC Lithuania, commented: “Not only the ESG plan, but also the real actions of companies in the field of ESG and providing evidence-based reporting are essential for today's business to remain attractive to investors. While some companies may try to simulate sustainability, it is important for investors to do their homework well to be able to verify the validity of the declared ESG actions.”

Nadja Picard, Global Reporting Leader, PwC Germany, said: “Our survey reinforces the need for a single set of globally aligned sustainability reporting standards.  Without global standards, investors are severely challenged in evaluating ESG performance. It is also much more difficult for companies to report on ESG performance without common benchmarks or frameworks to follow. As a result, companies today need to leverage the best of existing standards, focusing at least initially on the topic of climate, to respond to urgent investor demand.”

Climate is the leading ESG consideration for investors surveyed, with reducing Scope 1 and 2 greenhouse gas (GHG) emissions being the most cited (by 65%) ESG issue for companies to prioritise. What’s more, 82% of investors said it is important that ESG reporting explains the rationale for environmental commitments, along with detailed plans on how to reach them. Ensuring worker health and safety (44%) and improving workforce and executive diversity, equity and inclusion (37%) are other priority ESG considerations identified.

According to the investors surveyed, ESG strategy starts at the top. A high percentage of investors (82%) said ESG needs to be embedded in the corporate strategy, and by a wide margin (66%) respondents said they are most confident ESG issues are being addressed if someone in the C-suite is accountable. More than half of those respondents (53%) think it should be the CEO.

Emma Cox, Global Climate Leader, PwC UK, commented:  “ESG cannot be an afterthought, it must be an integral part of corporate strategy. Tone from the top helps to cascade the importance of ESG throughout the business. Demonstrating ESG commitment and performance also requires a holistic approach to reporting, with sustainability, risk and financial reporting teams working together. Ultimately, our research shows that to meet the demands of investors, companies need to take their ESG-related performance as seriously as they do all of their business and financial metrics.”


Contact us

Ronaldas Kubilius

Ronaldas Kubilius

Director, ESG and Tax Services, PwC Lithuania

Tel: +370 612 89450

Rasa Vaitkė

Rasa Vaitkė

Marketing & Communications Leader, PwC Lithuania

Tel: +370 633 97100

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