Here you will find a review of the major trends in the Global and Israeli entertainment and media industry from both an advertising and consumer perspective along with our predictions for the next 5 years.
In our 2017 Global entertainment and media outlook, we predict the Israeli sector will grow at 4.3% per annum over the next 5 years to be worth $6.4 billion by 2021.
OTT video revenues are driving this growth, as the TV and Video markets bubble up with harsh competition over user experience and a variety of content, pricing options and technological innovation.
Internet advertising is also a powerful driver, with mobile advertising taking the lead.
Whilst digital revenues (including internet access) overtook traditional revenues in the Israeli entertainment and media industry as a whole in 2017, not all sectors are at the same stage of digital maturity.
Partner, COO & Entertainment, Media & Communications Leader, PwC Israel
Tel: +972 3 7954583
Senior Manager, Israeli Outlook's editor, PwC Israel
Tel: +972 3 7954893