Israeli entertainment and media outlook 2017–2021

Here you will find a review of the major trends in the Global and Israeli entertainment and media industry from both an advertising and consumer perspective along with our predictions for the next 5 years.

In our 2017 Global entertainment and media outlook, we predict the Israeli sector will grow at 4.3% per annum over the next 5 years to be worth $6.4 billion by 2021.

OTT video revenues are driving this growth, as the TV and Video markets bubble up with harsh competition over user experience and a variety of content, pricing options and technological innovation.

Internet advertising is also a powerful driver, with mobile advertising taking the lead.

Whilst digital revenues (including internet access) overtook traditional revenues in the Israeli entertainment and media industry as a whole in 2017, not all sectors are at the same stage of digital maturity.

Contact us

Amir Gleit
Partner, Entertainment, Media & Communications Leader
Tel: +972 3 7954583
Email

Alina Shaposhnik
Senior Manager, Israeli Outlook's editor, PwC Israel
Tel: +972 3 7954893
Email

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