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PwC’s Global Business Services Index (GBSI) evaluates eight sectors and 16 sub-sectors on four key metrics: growth, profitability, productivity, and cash flow. The 2026 index score, calculated from a sample of 438 international companies, reflects sector and sub-sector performance in fiscal year 2025 (FY25) relative to an FY19 baseline of 100.
The industry’s overall performance strengthened in FY25, thanks to gains in digital and education services; built environment services; testing, inspection, and certification services; and legal services sectors. These sectors benefited from increasing demand for data and analytics solutions, rising compliance requirements, and the growing need for specialised services. And they helped propel industry performance to an index score of 122, a four-point improvement over FY24. Growth across the index as a whole, though, has been uneven.
Despite positive momentum, geopolitical uncertainty, wage inflation, and skilled talent shortages weighed on performance. In PwC’s 29th Global CEO Survey, one in four business services CEOs said geopolitical uncertainty has decreased their likelihood of making large new investments. Meanwhile, tariffs are reintroducing cost and supply chain uncertainty, and climate change is forcing a rethink of long-term risk. Increased spending on technology, digital platforms, and infrastructure is placing further strain on margins and cash flows.
Amid this uncertainty, AI and automation stand out as the clearest paths to reinvention for business services firms. In many instances, companies regard the technologies as primarily a productivity play. But AI is now evolving to offer something more strategic: the ability to reshape what a business sells, how it competes, and where it finds growth. In PwC’s 29th Global CEO Survey, 50% of business services CEOs said their company already has a defined road map for AI initiatives.
PwC’s 2026 AI performance study shows that leading organisations increasingly use AI to drive growth by identifying changes in customer needs, sensing emerging value pools, and informing strategic decisions about where to compete. These companies, which we call AI leaders, are twice as likely as other companies to have AI scaled or embedded into major parts of the value chain, from corporate strategy to front- and back-office operations. Across the global business services industry, AI is starting to deliver measurable productivity benefits in areas characterised by recurring operational bottlenecks. Common applications include agent copilots in business process outsourcing (BPO), AI-enabled monitoring in security, application screening in recruitment, and decision-support tools in data provider and professional services. In the coming year, across the board, the imperative is for leaders to scale, deploy, and monetise AI investments. And as organisations build experience and confidence in AI, their focus will shift towards translating technological capability into strategic advantage.
Business services workers are optimistic about AI, but uncertainty remains, particularly among those who are in their early careers, about how AI will reshape jobs. As shown in PwC’s Global Workforce Hopes and Fears Survey 2025, 40% of workers in business services expect AI to reduce the number of entry-level positions. Leaders can reinforce trust by treating workforce capability as a strategic priority, aligning talent strategy with AI ambitions, and ensuring that career pathways and rewards structures evolve in step.
Use the interactive comparison tool below to map your company’s key metrics against sector peers. The diagnostic tool provides an overall performance score, along with a breakdown across the four GBSI dimensions: growth, profitability, productivity, and cash flow.
Our analysis delves into the factors that are spurring growth in each of the eight sectors and points to the strategic actions companies can take to build momentum.
Each of the built environment services (BES) sector’s three sub-sectors—facilities and real estate management, security solutions, and waste management—benefited from resilient demand in FY25. Environmental regulations, workplace safety requirements, and security needs continue to support demand for specialist providers with strong compliance capabilities. In facilities management, a fragmented market structure is also driving consolidation among smaller players, while tighter recycling and producer-responsibility regulations provide additional support for waste management services.
At the same time, labour shortages and cost pressures persist across all three sub-sectors. In response, many companies are increasing their use of automation, machine learning, AI, and other technology-enabled tools to improve workforce productivity, service quality, and operational efficiency.
Momentum is expected to remain strongest in regulated and mission-critical areas, including technical facilities management, technology-enabled security, hazardous waste management, and sustainability-led environmental solutions.
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The business process outsourcing (BPO) sector—consisting of BPO players that focus on technology-related functions and non-tech BPO providers that focus on administration, finance, and operations—saw revenue and profits grow, thanks to rising demand for digital and AI-led services. Profitability and productivity also improved modestly, driven by automation, tighter cost control, and better workforce utilisation.
AI is emerging as a future growth runway for the tech BPO sector, and several firms are now disclosing tangible AI-linked revenue. Beyond embedding AI into developer workflows, companies are deploying it in back office functions such as finance and HR. Looking ahead, we believe momentum will remain strongest in AI-enabled transformation services, and in specialised industry verticals where firms can differentiate themselves through domain expertise and technology capabilities.
Non-tech BPO firms have made meaningful progress on productivity but face structural pressures on cash flow. These firms expect stronger demand in specialised areas such as government services, healthcare, financial services, and AI-enabled customer experience.
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The digital and education (D&E) services sector—consisting of data providers supplying specialised digital services, and educational technology (edtech) firms offering learning and upskilling services outside institutes and universities—saw revenue and profits grow as a result of greater demand for trusted and proprietary data assets and lifelong training. Profitability and productivity also improved, driven by embedded AI in core workflows, platform scale, and tighter cost control, while cash flow eased slightly as firms funded AI infrastructure and acquisitions.
For the majority of the data provider firms, platform modernisation and cloud migration remained important. Many companies used acquisitions, distribution partnerships, and strategic alliances to accelerate AI capabilities, and to enter adjacent areas. Looking forward, we believe firms will continue to prioritise embedding AI-powered decision assistants, and will expand into newer use cases to increase customer retention and drive upsell opportunities.
Edtech companies accelerated AI-led product development, while adapting pricing, packaging, and content to match evolving demand for career-linked, skills-based lifelong learning. In the future, AI is likely to improve educator productivity and allow providers to scale delivery. But human elements will remain important, as many edtech engagements are relationship-driven and require continued human interaction.
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The human capital management (HCM) sector, comprising recruitment providers, which specialise in permanent recruitment solutions, and staffing providers, which focus on temporary and contractual staffing, delivered mixed performance in FY25; persistent softness in staffing services weakened some results. Hiring demand remained uneven as many employers adopted a cautious approach to workforce expansion. Meanwhile, digital talent platforms captured a greater volume of that demand, particularly across blue-collar and small business segments, increasing competition for traditional providers.
In response, recruitment firms accelerated efforts to build more recurring and technology-enabled revenue streams. Many expanded Talent-as-a-Service (TaaS) offerings and embedded proprietary AI-powered matching, screening, and workforce-planning tools directly into client HR workflows to deepen client relationships. As AI capabilities mature, firms are using technology not only to improve recruiter productivity but also to enhance candidate quality, speed-to-hire, and workforce insights.
Staffing providers faced a more challenging environment. Growth moderated as pandemic-era healthcare travel–staffing demand continued to normalise, while weaker industrial activity constrained broader labour demand. Profitability came under pressure from rising wage costs, tighter regulatory requirements, and mounting client use of digital talent platforms. Looking ahead, we expect firms to strengthen client retention through outcome-based contracts; managed workforce solutions; and blended delivery models that combine technology, contingent labour, and advisory capabilities.
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Legal services (LS) firms delivered strong FY25 growth, driven largely by continued billing rate expansion rather than a significant increase in demand volumes. Activity remained relatively resilient in areas such as M&A, litigation, labour and employment, and real estate, while pricing strength helped sustain profitability despite ongoing pressure from talent costs and technology investment.
Firms continued to invest in AI and process automation, but many are still working to demonstrate measurable returns and articulate the value of these investments to clients. As AI-driven efficiencies become more tangible, legal providers will face increasing pressure to evolve traditional pricing models, shifting the conversation from billable hours to outcomes, value delivered, and business impact.
Looking ahead, we believe rising regulatory complexity, geopolitical uncertainty, and growing demand for cross-border advice should continue to support current activity levels. At the same time, corporate clients are scrutinising legal spending more closely and consolidating work among firms that can combine deep legal expertise with commercial judgment, operational efficiency, and demonstrable value creation.
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The logistics and distribution (L&D) sector navigated a mixed operating environment, as firms balanced stabilising trade volumes with continued pressure on margins and returns. Logistics providers saw recovering shipment volumes, but continued to face cost inflation and network disruption. Distributors and wholesalers benefited from selective volume recovery and pricing actions. Supply chain solutions and freight-arrangement providers gained from cross-border trade, strategic acquisitions, and more extensive technology-enabled offerings, although profitability remained constrained by pricing pressure and restructuring costs.
Across the sector, firms remained focused on protecting margins and improving resilience amid continued volatility. Many operators increased investment in automation, AI, and digital planning tools to improve efficiency and workforce productivity. Providers also expanded into higher-value segments and adjacent services to strengthen customer relationships and improve differentiation.
Looking ahead, we expect that ongoing geopolitical volatility and trade disruption will continue to create opportunities for logistics and supply chain solutions providers, as organisations reconfigure supply chains and navigate increasingly complex global networks. Meanwhile, value chains involving healthcare, infrastructure, and electrification are poised to create attractive growth opportunities for distributors and wholesalers.
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For providers of management and technology consulting services and auditing and risk services, performance remained resilient, even as clients were more selective in committing to work. Mandatory audit, compliance, and regulatory assignments remained stable, while discretionary spending shifted towards projects with clearer economic value, including digital transformation, restructuring, and operational efficiency. AI usage expanded across the sector as firms incorporated AI into client delivery, research, and compliance activities.
Growth is expected in offerings related to AI transformation and digital modernisation, alongside demand from sectors undergoing significant regulatory change and capital investment. Meanwhile, firms are placing greater emphasis on linking AI-enabled services to measurable client outcomes, including productivity improvements, efficiency gains, and service quality enhancements.
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The testing, inspection, and certification (TICC) sector improved solidly over the course of FY25, led by strong growth momentum across the two sub-sectors: inspection and certification, and healthcare diagnostics and testing.
Within the inspection and certification sub-sector, stricter regulations and evolving risk landscapes are expanding demand for independent assurance and certification services in areas such as environmental issues, energy, and electronics. As the energy transition continues and regulation tightens, testing and inspection firms are growing from traditional product testing into higher-value areas such as sustainability, digital and AI assurance, and advisory-led offerings. Meanwhile, geopolitical rerouting due to the disruptions in the Middle East is expected to further support demand for testing, inspection, and certification services.
In healthcare diagnostics, new pockets of demand are emerging as the sub-sector moves beyond routine testing and towards earlier detection and personalised care, with growth in areas such as oncology, genomics, and veterinary pathology. Lab automation, digital platforms, and AI workflows are helping boost productivity and are contributing to margin resilience. Pressure from tighter reimbursements is pushing firms to find new ways to grow profitably, as are rising costs of labour, materials, supplies, and logistics.
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The growth outlook for FY26 is broadly positive. The year had a tumultuous start, with conflict in the Middle East and ongoing trade tensions adding to market unease. Inflation and other structural challenges—such as skills shortages and rising cyber risks—also persist. In response, clients are becoming ever more focused on resilience, productivity, cost control, and risk management. At the same time, they’re seeking specialised assistance and technology-enabled solutions that can help them adapt to a more complex operating environment while delivering measurable business outcomes.
In all sectors, performance will ultimately depend on how effectively firms manage costs, adapt their service mix, respond to client needs, and position themselves against changing market dynamics.
In FY26 and beyond, leaders should focus on three priorities.
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