Our 28th Annual Global CEO Survey establishes for us a clear line of sight into the minds of CEOs, providing us with deep insights into what keeps them awake at night as well as offers them hope about the future. With more CEOs in Ghana participating in the survey compared to last year, we trust that the sentiments expressed in the results are representative of the points of view of the CEO community in general.
And what are the weighty matters on which CEOs have shared their points of view? Economics, geopolitics, AI/ GenAI, and climate change are a few. CEOs in Ghana are facing a host of near- or short-term shocks and long-term developments the effects of which are slowly felt, but which impacts on the future of businesses and their customers are no less profound. What the findings from the survey confirm is that shocks do not only throw up challenges—they produce opportunities too. And CEOs see these opportunities.
At PwC, we look forward to engaging with CEOs—individually and as a community—to support them reinvent their business models and prepare them for a future world, where the status quo as we have known it historically is no longer business as usual, and where huge value is in motion waiting to be captured by the more agile companies that also approach the future a lot more deliberately.
