22nd Annual Global CEO Survey
Last year, our survey revealed record-breaking CEO optimism. This year, chief executives tell a different story. Trade conflicts, political upset, and a projected slowdown in global economic growth have increased uncertainty and decreased confidence in revenue prospects. Explore the strategies organisations are using to navigate this new environment.
Key findings from CEOs in Canada
Faced with a challenging operating environment, Canadian CEOs are less optimistic about the global economy and their growth prospects than last year. And as concerns around protectionism and trade loom, they’re looking inward for organic growth and efficiencies.
This year presents Canadian CEOs with an opportunity to grow by transforming their businesses and using data, insights and technology to bring to life new and differentiated customer experiences. And while they see data and artificial intelligence as important in understanding the changing nature of their customers, the gap between the information they need and what they have hasn’t closed.Explore key findings
CEOs' prospects for growth in 2019
Last year saw a record jump in optimism regarding global growth prospects. This year saw a record jump in pessimism, with nearly 30% of CEOs projecting a decline in global GDP growth, up from a mere 5% last year. CEOs also reported a noteworthy dip in confidence in their own organisations’ revenue prospects over the short (12-month) and medium (three-year) term.
Across the survey rang a general theme of hunkering down as CEOs adapt to the strong nationalist and populist sentiment sweeping the globe. The threats they consider most pressing are less existential and more related to the ease of doing business in the markets where they operate. When asked to identify the most attractive foreign markets for investment, CEOs are narrowing their choices and expressing more uncertainty.
In addition to the fault lines developing geopolitically, CEOs are working to bridge the gaps in their own capabilities. Organisations are struggling to translate a deluge of data into better decision making. There is a shortage of skilled talent to clean, integrate, and extract value from big data and move beyond baby steps toward AI.
In PwC’s annual global survey of chief executives, CEOs’ optimism about their own company’s prospects is a leading indicator of broader economic prosperity. How, then, can we best foster confident CEOs?
The Inside the Mind of the CEO interview series explores a wide range of critical decisions chief executives around the world face in today's dynamic society.
Global Marketing & Insights Director, PwC Switzerland
Tel: +41 79 210 6692