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Reinvention services
Unlock growth
Reinvent your business model and meet the future
The next wave of growth will reward bold moves that unlock fresh opportunities. We help you move beyond marginal gains to entirely new ways to grow. New business models. New markets. New relevance. Wherever you are in the journey, we meet you there with the insight, cross-functional knowledge, and experience to make reinvention a reality.
Framework
Drive growth with PwC’s framework for reinvention
Using PwC’s reinvention framework, we collaborate closely with organisational leaders to map out a plan that drives towards value creation and growth. Our focus is to use our human-led, tech-powered capabilities to address opportunities to help your organisation reinvent and radically transform how you create, deliver, and capture value. Stop dabbling and make reinvention real.
Case studies
Solving reinvention together
PwC UK first started working with Starling Bank when it was founded back in 2014 as a forward-thinking digital bank with a mission to change the UK banking arena. In a remarkably short space of time, Starling has thoroughly disrupted the market, taking an almost 10% share of the business banking market.
But that was just the start of the innovation. PwC UK and Starling quickly realised that the technology which was built to power Starling Bank in the UK could also be used to power other banks around the world in the form of a software-as-a-service (SaaS) solution, Engine by Starling.
Today, PwC UK and Engine are working with numerous clients to implement the Engine SaaS solution. The first, AMP Bank, is a leading financial services provider in Australia and New Zealand. Working with PwC and Engine, AMP launched a new digital bank within 12 months—an almost unheard-of delivery window in the complex and regulatory-heavy banking industry.
This not only firmly establishes Engine as an innovator in the core banking marketplace, it also represents a business model reinvention for Starling Bank from UK digital bank to global technology powerhouse.
A leading global technology company faced a low stock market valuation and growing customer dissatisfaction with the buyer journey and ownership experience, fuelled in part by the sheer complexity of a vast array of highly technical products.
PwC US collaborated with the company’s leadership team to reinvent the way it engaged with customers, the subscription-based offering structures, and the associated operating model. Most critically, PwC US worked with the company to introduce XaaS offerings with subscription-based pricing into the market. This enabled customers to buy hardware and software products through a digital customer experience with a lower cost of entry, thereby simplifying the buying process and reducing their capex requirements.
This reinvention of the business has produced a significant improvement in measurable commercial outcomes, including significant year-on-year revenue growth, an increase in average deal size, and a doubling of annual recurring revenue over a two-year period. As a result, there has been a significant upwards revaluation of the company by investors, along with an increase in sales velocity and digital customer engagement.
PwC Australia and PwC South East Asia Consulting were brought in to help a maritime company that had encountered challenges after introducing new technology to the business. The company was set up in 2001 as a joint venture to vet maritime vessels before they headed out to sea and help establish rigorous standards for the maritime industry to mitigate against the risk of harm to seafarers, the environment, local communities, ships, or their cargoes.
The maritime firm initially achieved this primarily through the manual vetting of vessels by in-house maritime experts. However, it later pivoted to an analytics-led approach, which replaced humans with technology. This new approach led to new challenges, including lack of transparency, lack of explainability, and high volatility in recommendations. This resulted in a lack of trust between the firm and its customers as well as the maritime industry.
PwC Australia and PwC South East Asia Consulting worked with the client to develop a five-year strategy for the business. The team advised on the design, delivery, and replatforming of the core products and services, leveraging human-centred design, cloud architecture data and analytics, and a first-principles strategy. The business has returned to double-digit top-line growth every year since its reinvention, thereby protecting both the core business and key customers.
Reinvention insights
Explore global insights, thought leader interviews, and strategic commentaries on reinvention.
Business models
How we can help
Zeroing in on the right reinvention
Innovative business models are emerging all the time, putting pressure on organisations to reinvent or risk irrelevance. These six business models are just some of the ways enterprises are reimagining themselves in response to disruption—from changing who they think of as ‘customers’ to shifting their place in the value chain.
Our sector-led business model reinvention specialists help you evaluate and navigate these and other business models to safeguard your company’s future.
The end-to-end transformation of traditional products and assets to an on-demand subscription or consumption-based service model to change business from “one-and-done” customer interactions to recurring customer relationships.
Transitioning analogue or digital products into connected physical products to enhance customer experiences and gather valuable data for personalised marketing and product development.
Software-enabled assets that users can interact and transact with without requiring a physical form, allowing organisations to expand their addressable markets, better customer experiences, and gain more customer loyalty.
Engaging in an ecosystem/platform play to unlock new revenue streams, increase valuation, drive increased customer loyalty, and increase business agility.
The creation of new channels to effectively engage new and existing customers to increase control over distribution, reduce costs, and provide direct access to customers.
Offering wide-ranging products and services for an all-encompassing customer journey, versus a specific segment of the value chain.
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Get in touch
Matthew Duffey
Global Business Model Reinvention Leader
PwC United States
Matt is a US principal with over 20 years of strategy and operations consulting experience in the technology, media, and telecommunications sectors.
Veronique Roos-Emonds
EMEA Reinvention Leader, Partner
PwC Netherlands
Angelo Estrera
Asia Pacific Americas Reinvention Leader, Partner
PwC Australia
