CFO Insights 2022 Survey

Central and Eastern Europe

Today's turbulent world brings many challenges for business management. The dynamic changes in the economic environment, coupled with high energy prices hikes, inflation and international conflicts, increase the pressure on management efficiency and process automation in companies. 

These topics and many more resonated in our 2nd edition of CEE CFO Insights Survey. We have asked CFOs from the Czech Republic, Hungary, Poland, Slovakia, Serbia, Romania, Estonia, Lithuania and Kazakhstan about their major challenges, expectations and their view in respect of what is a CFO role in current turbulent times.

CFO Insights 2022 Survey

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  • 9 CEE countries covered
  • 312 CFOs repronses
  • Conducted in May-August 2022

Key highlights

Three trends in the finance transformation agenda

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Biggest CFO challenges

3 biggest challenges for CFOs past year

  • Dynamic change of business environment

  • Planning/budgeting in the rapidly changing environment

  • Automation, increasing efficiency
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3 biggest challenges for CFOs future

  • Dynamic change of business environment

  • Automation, increasing efficiency

  • Change of IT systems, tracking other
    IT changes and related opportunities

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Accounting and Finance team of the future

  • Only 34% of our respondents have BI  competence center teams set.

  • More than 40% of CFOs do believe that the number of operations is set to increase in Controlling, Management Accounting and Business Intelligence.

How many people work in different financial teams?

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In next 3 years, how do you expect the volume of operations to change in the following teams?

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Key priority of CFO agenda

  • Task automation and digitalization is number 1 topic for the finance functions improvement
  • 93 % of CFOs consider automation and digitalization an important topic
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Cloud – based IT solutions and visualization tools are nowadays regularly used in Finance teams

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Wider perspective of companies in society and role of finance teams

ESG Reporting 

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Even though the ESG reporting will be a regular part of the CFO agenda within a few years, 23% of CFOs have mentioned that ESG reporting will not be relevant for them within the next 3 years.

CEE CFO Community Talk October 4, 2022

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Prof. Witold M. Orłowski (Chief Economic Advisor, PwC Poland) has spoken about turbulence time and economic instability.

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Olga Řehořková (Partner PwC Czech Republic) has presented CEE CFO results.

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Monica Movileanu (Partner PwC Romania) has presented CEE CFO results.

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Olga Řehořková (Partner PwC Czech Republic) has discussed with the panelists Martin Stefik (Microsoft), Peter Siváček (E.ON CZ) and Ewa Woroszył (Blue Media) recent and future challenges for CFOs.

Contact us

Olga Cilečková

Olga Cilečková

Partner, Assurance Services, PwC Czech Republic

Tel: +420 724 593 568

Monica Movileanu

Monica Movileanu

Future of Finance CEE Leader, Partner at PwC Romania, PwC Romania

Milivoje Nesovic

Milivoje Nesovic

Partner, Broader Assurance Services, PwC Serbia

Gábor Balázs

Gábor Balázs

Partner, PwC Hungary

Martin Gallovič

Martin Gallovič

Country Managing Partner, PwC Slovakia

Tel: +421 259 350 111

Mariusz  Dziurdzia

Mariusz Dziurdzia

Managing Partner, Clients & Markets Leader, PwC Poland

Tel: +48 502 184 117

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