Two futures for jobs in an AI era
PwC’s 2026 AI Jobs Barometer: AI boosts productivity, wages, and hiring—while rewarding judgement and leadership.
Introduction
Productivity growth is 40% higher at companies most exposed to AI versus least.
Skills needed for the most AI-exposed jobs are changing more than twice as fast as for the least AI-exposed jobs.
Two-track jobs market: jobs ‘professionalised’ by AI are growing twice as fast as jobs ‘democratised’ by AI with 42% faster wage growth since 2021.
The most AI-exposed junior roles are 7x more likely (than the least AI-exposed junior roles) to demand traditionally senior skills like leadership.
AI links directly to significant productivity gains
Since 2022 when AI adoption soared, the most AI-exposed companies have tripled their lead in workforce productivity growth compared to the least exposed companies. There is a pronounced ‘super-star’ effect; the top fifth of most-exposed companies achieve stellar 163% productivity growth on average.
Perhaps surprisingly, AI is linked to rising wages and headcount
The companies achieving the biggest productivity gains from AI are not using it only to cut costs. Instead, they use AI to amplify human performance and create new forms of value. Headcount growth at the most AI-exposed companies is outpacing that at the least exposed companies. Far from being a job killer, AI may actually be a job expander when used to unlock growth and enter new markets. Wages too are growing faster at the most AI-exposed companies, suggesting gains are shared with workers.
AI is creating a two-track labour market
AI is ‘professionalising’ some jobs by reshaping them to require even more human expertise. AI ‘democratises’ other jobs by making them even easier for non-experts to perform. Professionalised jobs are thriving; numbers of professionalised jobs are growing twice as fast as democratised ones, and with 42% higher wage growth. Our data suggests a bright future for workers in professionalised roles as AI makes them even more valuable.
AI accelerates skills transformation
The skills needed for the most AI-exposed jobs are changing more than twice as fast as those for the least exposed roles. This is a 75% increase over the gap we saw last year.
Crucially, the new tasks added to AI-exposed roles are 2.5 times more likely to rely on skills like empathy, judgement, and creativity that become even more valuable as AI absorbs some routine work.
AI transforms entry level work
The traditional career ladder is compressing. AI-exposed junior roles are seven times more likely to demand traditionally senior skills such as leadership and strategic thinking (compared to the least exposed junior roles).
While overall early-career job postings have flatlined in highly AI exposed sectors, 'seniorised' entry level roles are thriving, showing 35% growth since 2019. Organisations must rethink how they mentor and train junior staff, helping them step up to complex decision-making much earlier in their careers.
Next steps for business leaders
- Use AI to pursue growth over efficiency alone, using it to unlock new revenue, enter new markets, and create new forms of value, especially by partnering across traditional industry lines.
- Consider how AI is changing the human expertise needed for job roles to guide talent investment and skills development.
- Invest in agentic AI, the ultimate complement to human expertise. With a team of AI agents at their command, workers can use their uniquely human expertise to deliver value at much greater scale.
- Reinvent early career pathways. Redesign onboarding, mentorship, and training programmes to accelerate development of advanced skills like leadership, stakeholder management, and strategic decision-making.
- Invest in human-intensive skills alongside AI skills such as empathy, judgement, creativity, and leadership.
Territory insights
Industry insights
AI-enabled roles in Consumer Markets command the highest wage premiums of any sector we studied. Explore AI’s impact on Consumer Markets businesses and workers.
Energy, Utilities, and Resources (EUR) has lower exposure to AI than some other sectors, yet EUR is hiring more workers with AI skills and paying strong wage premiums to workers who can command AI. Explore AI’s impact on businesses and workers on this critical sector.
The Financial Services sector continues to be a cornerstone of the global economy. It’s also a space where both traditional players and disruptive new entrants are innovating with AI to transform how services are delivered.
In this sector report, we examine how the Financial Services sector is adopting AI and how this is affecting jobs and talent.
AI is quietly transforming public sector work from the inside out. While AI isn't adding more roles, it is reshaping them. In this sector report we explore the impact of AI on jobs in the Government, Public Services and Defence sector, and what this means for public sector employers navigating this next phase of workforce transformation.
In the Healthcare sector, AI adoption is happening more slowly than in other industries, but the need for AI solutions is acute. Healthcare workers are in short supply, and the risk-controlled adoption of this technology could help plug gaps in care for which there are few other readily available solutions.
In this sector report, we examine global job trends in the Healthcare sector and the impact of AI.
A higher percentage of job ads in Manufacturing require AI skills than in other industries that have more exposure to AI (such as Financial Services). This suggests that companies in Manufacturing are investing heavily in AI. Explore our special report on AI’s impact on jobs, skills, and productivity in Manufacturing.
AI is no longer just the domain of Big Tech. Its integration into traditional services within the Professional Services sector, such as consulting and legal services, is fast increasing—and with it, the demand for skilled talent.
In this sector report, we examine how the Professional Services sector is adopting AI and how this is affecting jobs and talent.
The Technology, Media, and Telecoms (TMT) sector leads all sectors in AI hiring intensity, with nearly one in eight new job roles now AI related. Explore the impact of AI on TMT jobs and what it means for business leaders navigating the next phase of workforce evolution.
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Access the 2026 AI Jobs Barometer report
Look back at the 2025 AI Jobs Barometer report
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Get in touch
Joe Atkinson
Global Chief AI Officer for the PwC Network of Firms
PwC United States
As a member of the global Commercial Leadership Team, Joe works with the global practice and market leaders to bring the power of AI to our clients and enhance our delivery models.
Peter Brown
Global Workforce Leader
PwC United Kingdom
Peter leads PwC’s Global Workforce practice, advising organisations on all aspects of work and workforce.