2x
as likely as others to use AI to compete beyond their sector
PwC’s AI performance study
Decoding ROI from AI
Just 20% of companies are capturing 74% of all AI-driven value. Here’s how to join them.
Key insights
For the leading companies, using AI for productivity is table stakes. They’re taking AI much further—using it to reinvent and grow. They start with what matters. Build only what's needed. And scale what works.
Want to join the AI leaders? Here’s how.
Why it matters
Capturing growth opportunities from industry convergence is the strongest AI fitness factor influencing AI-driven performance.
Your next move
Use AI to find emerging value pools, and then point AI at the most attractive opportunities that customers will pay for.
2x
the improvement in AI-driven performance when they bolster increased AI use with stronger foundations
Why it matters
Capturing growth opportunities from industry convergence is the strongest AI fitness factor influencing AI-driven performance.
Your next move
Before expanding your AI footprint, identify the one or two foundation capabilities most likely to block repeatability and fix them for the highest-value initiatives first.
80%
more likely to systematically track the business impact of AI initiatives
Why it matters
Without a way to measure results, there's no way to know if your AI investments are delivering returns.
Your next move
Stand up a monthly “scale or stop” review. Only projects with measured movement on a defined business metric get more funding.
AI fitness
What are the nine factors of AI fitness?
AI fitness is six foundational capabilities and three measures of AI use.
- AI foundations: strategy, investment, workforce, data and technology, governance, and innovation
- AI use: breadth and depth, sophistication, and capturing value from industry convergence
Explore the graphic below to discover more and benchmark your organisation’s fitness against sector peers and the AI leaders.
Real-world examples
Fitness in action
Learn how other companies have leveraged their AI fitness to drive reinvention and ROI—either by supercharging AI’s impact from strong foundations or by using AI with depth and sophistication.
Get in touch
Joe Atkinson
Global Chief AI Officer for the PwC Network of Firms
PwC United States
As a member of the global Commercial Leadership Team, Joe works with the global practice and market leaders to bring the power of AI to our clients and enhance our delivery models.
Scott Likens
Global Chief AI Engineer, Principal
PwC United States
Scott Likens has more than 30 years of experience. He enjoys staying curious around all technologies and how they support fundamental business transformation.
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