What's The New Equation?

A community of solvers coming together in unexpected ways.

Our vision for the PwC Network, fuelled by our Purpose, is to be the most trusted and relevant professional services business in the world - one that attracts the best talent and combines the most innovative technologies, to help organisations build trust and deliver sustained outcomes.

We’re calling our refreshed global strategy The New Equation, and it speaks to the two most fundamental needs clients and organisations are grappling with today. 

First is the urgency to successfully respond to, and change, in the face of the major shifts shaping the world: technological disruption, climate change, fractured geopolitics, social tension, and the continuing effects of the COVID-19 pandemic. Second is the need to build trust at a time when it is both more fragile and more complicated to earn. 

community of solvers

Delivering sustained outcomes which make a difference

Our approach embodies who we are: a community of solvers coming together in unexpected ways to deliver outcomes for organisations, their customers, stakeholders and communities, which make a positive and enduring impact right across the value chain.  

Our formula is simple: we deliver bold ideas, solutions which are human-led and tech-powered and meaningful experiences which deliver real-life results.  

Solving for the issues that matter to our clients and the world
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Supporting structural reforms in society

In the face of the COVID-19 crisis and decarbonisation agenda, EU member states and countries across the CEE region have realised that they need to take action. With new challenges have come new opportunities to make structural changes in our economies and address key societal matters. Hear examples of how PwC Bulgaria is working with stakeholders in the public and private sectors to achieve sustained outcomes, through projects supporting structural reforms of core institutions.

The Future of Government in CEE - How we’ve helped our clients

We’re working with our clients to support public sector transformation and help build the future of government in our region. Explore our stories to find out how.


ESG – The sword of Damocles or a chance for strategic change?

ESG is only seemingly just another regulatory requirement. Our survey of investors, listed companies, and supervisory boards in Poland shows that, although this is just the beginning of a long journey, clients in the region are starting to realize that qualitative factors will have significant impact on access to and cost of financing.


You can’t buy trust - you have to earn it

Trust has never been more important. It’s the link that connects your organisation, your people, your customers, your stakeholders and the world. We know that trust isn’t something you can buy off the shelf. It’s something you earn through every interaction, every experience, every relationship and every outcome delivered.

A world built on the foundations of trust and transparency
Working together to fight financial crime

Financial Crime is a challenge for financial institutions, regulators and societies around the world. It’s too big an issue for any single actor to solve on their own: everyone has a role to fulfil. As gatekeepers to the system, financial-services companies play a key part, but the constantly increasing pressure on them is becoming unsustainable. Through our Anti-Financial Crime Managed Services, our Financial Crime Unit in Poland partners with financial institutions to help them accomplish this important mission.


Introduction of reliable financial reporting in Serbia

On the path to EU accession, Serbia needed to improve its investment climate and transparency of public finance. PwC trained more than 2,000 professionals to effectively manage their finances and public entities to plan and report their finances in a transparent and cost-effective way.


Addressing Lithuanian citizens’ requests with an improved metadata management system

The Lithuanian Tax Inspectorate was struggling to ensure proper data governance and keep up with regulatory changes. They recognised the need for a metadata management system. PwC created an enterprise architecture model to help the Inspectorate efficiently manage their data and better assist citizens with their requests. 


People solving together powered by technology

The New Equation is a future that is human-led and tech-powered. For us, people and technology work hand in hand. It's about how human ingenuity combines with technology innovation and experience to deliver faster, more intelligent and better outcomes while building trust across the value chain.

People and technology working together to create a stronger tomorrow
Transforming the audit through automation

Digital disruption and added business complexity have changed the way we audit and PwC Hungary has led the way with an innovative approach. From implementing powerful automation to upskilling their people with human-led technology, hear how they have reimagined the audit in some fundamental ways.

Bridging the digital gap between CEE and Western Europe

To keep up with technological innovations that are transforming businesses around the world, the economy must also digitise. PwC developed a mentoring and training program for 34 entities to learn the skills and knowledge essential to create a culture of innovation.

How drones are shrinking dealmakers’ carbon footprints

Remote Asset Insights allows viewers to see both the inside and the outside of the factory, including difficult to reach areas and those where special safety precautions would be required, and can deliver overhead perspectives that human visitors would be unable to capture. This wealth of visual information includes precise locations for particular machines and production lines – allowing measurements that can be fused with data from other sources, all delivered in a secure environment.

Contact us

Adam Krasoń

Adam Krasoń

CEO, PwC Central and Eastern Europe

Jeffery McMillan

Jeffery McMillan

CEE Director of Brand and Communications, PwC Central and Eastern Europe

Tel: +48 519 506 633

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