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Cookie information

Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.

Managing cookies on your device

We use cookies to personalize content and to provide you with an improved user experience. By using this website or application you consent to the deployment of cookies. You can control and manage cookies using your browser (see below). Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

Google Chrome

Mozilla Firefox

MacOS Safari

Microsoft Internet Explorer

For information on additional browsers and device types please see http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/.

Managing Analytics cookies

You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following links:

Adobe: http://www.adobe.com/privacy/opt-out.html

Google Analytics: http://www.google.com/analytics/learn/privacy.html

Types of cookies

  • ‘Session’ cookies remain in your browser during your browser session only, ie until you leave the website.
  • ‘Persistent’ cookies remain in your browser after the session (unless deleted by you).
  • ‘Performance’ cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.
  • ‘Functionality’ cookies allow the website to remember any choices you make about the website (such as changes to text size, customized pages) or enable services such as commenting on a blog.
  • 'Analytical' cookies allows us to measure the number of visits and collect information about traffic sources, thanks to which we can improve the operation of our website. They also help us find out which pages are the most popular or how visitors are moving around our site. If you block this type of cookies, we will not be able to collect information about the use of the website and we will not be able to monitor its performance.
  • 'Marketing' cookies to promote certain services, articles or events, we may use advertisements displayed on other websites. This type of cookie is used to make advertising messages more relevant and tailored to your preferences. Cookies also prevent the same advertisements from appearing again. These ads are only used to inform about activities. More information can be found in our privacy policy.

Use of cookies by PwC

The following table explains the way in which we use cookies on this website

Adobe Analytics

Name

Purpose

Type

Duration

AMCV_###@AdobeOrg

This cookie is used to identify a unique visitor. It is set using JavaScript to store a unique visitor ID in an AMCV_###@AdobeOrg cookie on the domain of the current website, where ### represents a random string of characters.

Performance,
First Party, Persistent

2 years from set/update

AMCVS_###@AdobeOrg

See above

Performance,
First Party, Persistent

2 years from set/update

s_vi

This cookie stores the visitor ID provided by our analytics provider whenever a user first visits the site.

Performance,
Third Party, Persistent
(Omniture)

5 years from set/update

s_cc

This cookie determines whether cookies are enabled in your browser.

Performance,
First Party Session

Until end of session

s_fid

This cookie is a "fallback" visitor identifier where the s_vi cookie normally used for this purpose is blocked. It contains a randomly generated, unique id.

Performance,
First Party, Persistent

2 years from set/update

s_nr

This cookie stores the date of visit and if visitor is new or returning.

Performance,
First Party, Persistent

2 years from set/update

s_sq

This stores information about the previous link clicked within the site.

Performance,
First Party Session

2 years from set/update

_sdsat_landing_page

Stores the first page you hit when visiting pwc.com

Performance,
First party, Session

Until end of session

_sdsat_traffic_source

Stores the site you came from before reaching pwc.com

Performance,
First party, Session

Until end of session

_sdsat_pages_viewed

Stores the quantity (number) of pages that you view during your visit.

Performance,
First party, Session

Until end of session

_sdsat_lt_pages_viewed

Stores the total number of pages viewed

Performance,
First party, Persistent

2 years from set/update

_sdsat_session_count

Stores a session counter

Performance,
First party, Persistent

2 years from set/update

gpv

This cookie stores the quantity of pages you view when visiting the Websites

Performance,
First and third party
(Omniture)

30 minutes from set/update

s_ppv

Stores information on the percentage of the page displayed

Performance,
First and third party
(Omniture)

Until end of session

s_ppvl

Stores information on the percentage of the page displayed to you

Performance,
First and third party
(Omniture)

Until end of session

Adobe Target

Name

Purpose

Type

Duration

mbox

Gives website operators the ability to test which online content and offers are more relevant to visitors.

Performance,
First Party, Persistent

2 weeks

mboxPC This cookie helps run tests on websites to see which menus, links, content and banners work the best. Performance,
First Party, Persistent
2 years
mboxSession Used for Target and creates unique ID for a user session. By default, this lasts 30 minutes. Performance,
First Party, Session
30 minutes

CFOdirect

Name

Purpose

Type

Duration

pwc-cfod-badge

When a site visitor closes the newsletter promo badge, the preference is stored in this cookie, so the visitor will no longer see the promo on other pages.

Customisation,
First Party, Persistent

1 year from set/update

Crazy Egg

Name

Purpose

Type

Duration

_ceir, is_returning Track whether a visitor has visited the site before Performance,
First Party, Persistent
5 years
_CEFT Store page variants assigned to visitors for A/B performance testing Performance,
First Party, Persistent
1 year
_ceg.s Track visitor sessions Performance,
First Party, Persistent
3 months
_ceg.u Track visitors on your site Performance,
First Party, Persistent
3 months
s Track visitor sessions Performance,
First Party, Persistent
3 months
u Track visitors on your site Performance,
First Party, Persistent
3 months
cer.s Visitor activity recording session unique ID, tracking host and start time Performance,
First Party, Session
Session (expires when the browser is shut down)
cer.v Visitor activity recording unique ID, visit time and visit count Performance,
First Party, Persistent
Up to 31 days (expires on the first of the month)

Demandbase

Name

Purpose

Type

Duration

dmdbase_cdc

This cookie is used to pass only the company name and firmographic attributes of a site visitor into analytics based on the source IP address. It is set using JavaScript.

Performance,
First Party Session

Until end of session

Facebook

Name

Purpose

Type

Duration

_fbp

This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.

Advertising,
First Party, Persistent

Three months

fr The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. Advertising,
Third Party, Persistent 
(Facebook, Inc.)
Three months

Google AdWords

Name Purpose  Type Duration
NID Security, Analytics, Functionality, Advertising Advertising, Third Party Session (Google Corporation) 6 months
DSID Security, Functionality, Advertising Advertising, Third Party Session (Google Corporation) 2 weeks
test_cookie Functionality Advertising, Third Party Session (Google Corporation) 15 minutes
id Functionality, Advertising Advertising, Third Party Session (Google Corporation) OPT_OUT:
fixed expiration
(year 2030/11/09),
non-OPT_OUT: 13 months EEA UK /
24 months elsewhere
__gads Advertising Advertising, Third Party Session (Google Corporation) 13 months
pm_sess Security, Functionality Advertising, Third Party Session (Google Corporation) 30 minutes
pm_sess_NNN Security, Functionality Advertising, Third Party Session (Google Corporation) 30 minutes
aboutads_sessNNN Security, Functionality Advertising, Third Party Session (Google Corporation) 30 minutes
FPAU Analytics, Advertising Advertising, Third Party Session (Google Corporation) 90 days
ANID Advertising Advertising, Third Party Session (Google Corporation) 13 months EEA UK /
24 months elsewhere
AID Analytics, Advertising Advertising, Third Party Session (Google Corporation) 13 months EEA UK /
540 days elsewhere
IDE Advertising Advertising, Third Party Session (Google Corporation) 13 months EEA UK /
 24 months elsewhere
TAID Analytics, Advertising Advertising, Third Party Session (Google Corporation) 14 days
_gcl_dc Analytics, Advertising Advertising, Third Party Session (Google Corporation) 90 days
_gcl_au Analytics, Advertising Advertising, Third Party Session (Google Corporation) 90 days
FLC Advertising Advertising, Third Party Session (Google Corporation) 10 seconds
RUL Advertising Advertising, Third Party Session (Google Corporation) 12 months
FPGCLAW Analytics, Advertising Advertising, Third Party Session (Google Corporation) 90 days
FPGCLGB Analytics, Advertising Advertising, Third Party Session (Google Corporation) 90 days
_gcl_gb Analytics, Advertising Advertising, Third Party Session (Google Corporation) 90 days
_gac_gb_<wpid> Analytics, Advertising Advertising, Third Party Session (Google Corporation) 90 days
_gcl_aw Analytics, Advertising Advertising, Third Party Session (Google Corporation) 90 days
1P_JAR Advertising Advertising, Third Party Session (Google Corporation) 30 days
Conversion Advertising Advertising, Third Party Session (Google Corporation) 90 days
YSC Security Advertising, Third Party Session (Google Corporation) Session
VISITOR_INFO1_LIVE Security, Advertising Advertising, Third Party Session (Google Corporation) 180 days
VISITOR_INFO1_LIVE__k Security, Advertising Advertising, Third Party Session (Google Corporation) 180 days
VISITOR_INFO1_LIVE__default Security, Advertising Advertising, Third Party Session (Google Corporation) 180 days
_dc_gtm_<property-id> Analytics Advertising, Third Party Session (Google Corporation) 1 minute

Google Analytics

Name

Purpose

Type

Duration

_ga

This cookie is set to allow PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits. PwC does not use Google Analytics to collect personal information, other than IP address, from our visitors.

Performance,
First Party, Persistent

2 years from set/update

_gat

This cookie is set to allow PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits. PwC does not use Google Analytics to collect personal information, other than IP address, from our visitors.

Performance,
First Party, Persistent

2 years from set/update

__utma

This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

Performance,
First Party, Persistent

2 years from set/update

__utmb

This cookie is used to establish and continue a user session with pwc.com. When a user views a page on pwc.com, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on pwc.com; this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on pwc.com for longer than 30 minutes.

Performance,
First Party, Persistent

First Party Persistent

__utmc

Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session.

Performance,
First Party, Persistent

Not set

__utmv

This cookie is not normally present in a default configuration of the tracking code. The __utmv cookie passes the information provided via the _setVar() method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmccparameter. This cookie is only written if you have added the _setVar() method for the tracking code on your website page.

Performance,
First Party, Persistent

2 years from set/update

__utmz

This cookie stores the type of referral used by the visitor to reach pwc.com, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within pwc.com. The cookie is updated with each page view to pwc.com

Performance,
First Party, Persistent

6 months from set/update

_gid Used to distinguish users. Performance,
First Party, Persistent
24 hours
_utmt Used to throttle request rate. Performance,
First Party, Persistent

LinkedIn

Name Purpose Type Duration
bcookie Browser ID cookie Advertising,
Third Party Session
(LinkedIn Corporation)
14 months
BizoCustomSegments LinkedIn Ad analytics Advertising,
Third Party Session
(LinkedIn Corporation)
24 weeks
BizoData LinkedIn Ad analytics Advertising,
Third Party Session
(LinkedIn Corporation)
20 weeks
BizoID LinkedIn Ad analytics Advertising,
Third Party Session
(LinkedIn Corporation)
20 weeks
UserMatchHistory LinkedIn Ad analytics Advertising,
Third Party Session
(LinkedIn Corporation)
20 weeks
bscookie Secure browser ID cookie Advertising,
Third Party Session
(LinkedIn Corporation)
14 months
lang Remembers the user's selected language version of a website Advertising,
Third Party Session
(LinkedIn Corporation)
Session
lidc Used for routing Advertising,
Third Party Session
(LinkedIn Corporation)
1 day
li_sugr Used by LinkedIn Insight Tag to identify browser when IP address is not in a Designated Country Advertising,
Third Party Session
(LinkedIn Corporation)
3 m
_guid Browser identification for Google ads. Advertising,
Third Party Session
(LinkedIn Corporation)
3 m
BizographicsOptOut Determines the opt-out status for tracking third-party services. Advertising,
Third Party Session
(LinkedIn Corporation)
10 years
li-oatml Indirect member identification for conversion tracking, retargeting, analysis. Advertising,
Third Party Session
(LinkedIn Corporation)
1 m

 

Load Balancing

Name

Purpose

Type

Duration

BIGipServeraem-prod.pwc.com

This cookie is set by the servers hosting pwc.com to allow a visitor to receive site content from one server as the visitors browses the site. This improves performance and allows the visitor’s session to be maintained.

Customisation,
First Party Session

Until end of session

Oracle Eloqua

Name

Purpose

Type

Duration

ELOQUA

This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits.

Performance,
Third Party, Persistent
(Eloqua)

2 years from set/update

ELQSTATUS

This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits.

Performance,
Third Party, Persistent
(Eloqua)

2 years from set/update

PwC Poll

Name

Purpose

Type

Duration

PwCPollLogId

Stores the ID # of a poll taken by the visitor used to tailor content of a dynamic poll and display the visitor's results

Customisation,
First Party, Persistent

1 year from set/update

PwCPollResponse-000

Stores the ID of a visitor's choice on a poll question.  The "000" in the name of the cookie will be the question ID # and the value of the cookie is set to their response to a question.  The Number of cookies set will be based on how many questions they respond to.

Customisation,
First Party, Persistent

1 year from set/update

Salesforce

Name

Purpose

Type

Duration

igodigitaltc2

This cookie contains a unique user identifier which is set by Marketing Cloud and used by PwC to track individual visitors and their use of the site.

Performance,
Third Party, Persistent
(Salesforce)

10 years from set/update

igodigitalstdomain

This cookie contains a website identifier which is set by Marketing Cloud and used by PwC to track individual visitors and their use of the site.

Performance,
Third Party, Persistent
(Salesforce)

1 hour from set/update

igodigitalst_<Customer MID> This cookie contains the user's unique session identifier which is set by Marketing Cloud and used by PwC to track individual visitors and their use of the site. Performance,
Third Party, Persistent
(Salesforce)
1 hour from set/update

YouTube

Name

Purpose

Type

Duration

VISITOR_INFO1_LIVE

This cookie is set by YouTube and allows YouTube to gather information about a visitor’s browser. PwC allows YouTube to set this cookie so that YouTube videos can be displayed on this site.

Advertising,
Third Party, Persistent
(Google)

8 months from set/update

YSC

This cookie is set by YouTube and allows YouTube to gather information about a visitor’s browser. PwC allows YouTube to set this cookie so that YouTube videos can be displayed on this site.

Advertising,
Third Party Session
(Google)

Until end of session

GPS This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location. Third Party, Persistent
(Google)
1 day

Latest update: October 22, 2021

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