Hospitality & Living

PwC has a team dedicated to Hospitality & Living, with a significant track record, focusing on Valuation & Advisory services, and coordinating with other dedicated teams in the Real Estate, Tax and Legal, M&A, Debt Advisory, Restructuring, Project & Construction, Strategy & Value Creation, Transformation, and Digital Innovation to support clients in achieving their goals through a single service partner.

The annual hospitality real estate industry snapshot produced for ITHIC provides a comprehensive focus on the Italian hospitality market. This snapshot analyzes various aspects of the market, including investments, supply and demand trends in the tourism sector, and emerging trends in hotel management. During H1 2024, there has been a notable surge in the Italian market which has posted an impressive total of €950 million, symbolizing a substantial increase when compared to the same period of 2023. Throughout 2023, Italy’s tourism sector witnessed a definitive revival in demand, with all individual segments demonstrating generally positive trends. The past ten years have witnessed a remarkable spike in global tourist arrivals, with certain regions exhibiting an astounding expansion in visitor count. The Hotel Market Snapshot 2024 focuses on the issues that characterize the socalled phenomenon of overturism.