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24-26 September 2025
TEDAI Vienna is Europe’s official three-day TED event on AI – it’s an exploration of a shared future that is liberated, not limited by technology. Designed to ignite curiosity, spark critical thinking, and inspire hope – an unforgettable journey into what’s next in AI.
Stay tuned for updates on PwC-led thought leadership panels, our interactive exhibit, and our sponsorship of the Insider program.
Credit: Cherie Hansson
AI is rewriting how organisations create, capture, and scale value. In our 90-minute Insider workshop sessions, Moussa Beidas and Jesko von den Steinen share fresh insights from PwC's projects with government services, energy and digital twins, and ports and logistics in the Middle East region.
Jesko and Moussa will highlight where leaders are shifting from products to outcomes-as-a-service, from pipelines to platforms with data network effects, and from features to intelligence tiers. They also connect these choices to the new businesses that help them work at scale, including automation, AI assistants, strong data foundations, and clear governance.
These workshops are fast-paced and hands-on through short, guided sprints, participants explore current examples and ideate across near-term efficiency wins and next-wave services, focusing on business models, operational optimisation, automation, and AI-at-core for insights.
Moussa Beidas
Partner and Ideation Lead, PwC Middle East
Jesko von den Steinen
Director Experience Consulting, PwC Middle East
Joe Atkinson
Global Chief AI Officer for the PwC Network of Firms, PwC United States
Joe helps our firm and our clients navigate today’s rapid pace of tech transformation. Harnessing the power of our workforce, we create digital solutions that address our clients’ biggest challenges and deliver measurable business results.
Chief AI Officer, PwC United Kingdom
Dedicated to leveraging AI and emerging technology to create innovative solutions in the market. By integrating advanced technology into our services and working with strategic alliance partners, we aim to transform how we approach challenges and deliver exceptional value to clients.
Partner, Strategy& Austria
Matthias’s focus lies on digital transformations, with deep expertise in data analytics and artificial intelligence.
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Together, PwC and TED are exploring the world of AI. We’re asking the critical questions, investigating AI theory and how it can become real-world practice.