TEDAI has established itself as a key event for AI - a different league of discussion, content, and connection. It's a place for meaningful conversations with some of the world's best minds in AI.

Bivek Sharma
Chief Technology & AI Officer, PwC Middle East

Panel One

Featuring Joe Atkinson, Global Chief AI Officer for the PwC Network of Firms

AI Leadership in Action: Building the Global Workforce for the AI Era

As organisations accelerate AI adoption, a clear performance gap is emerging between those experimenting with AI and those translating it into measurable business value. Drawing on insights from PwC's latest Global AI Performance Study, this panel will explore what differentiates AI leaders, from leadership and workforce transformation to culture, operating models and AI literacy. The discussion will examine how organisations can prepare their workforce not just to adopt AI, but to use it to drive growth, innovation and long-term competitive advantage.

Panel Two

Featuring Bivek Sharma, Chief Technology & AI Officer, PwC Middle East

Building a resilient AI strategy in a changing model landscape

As organisations scale AI across the enterprise, the technology landscape is evolving faster than most businesses and IT roadmaps. New models, pricing structures and access policies are creating opportunities, but also introducing new risks around vendor concentration, governance and long-term flexibility. This panel will explore how organisations can build resilient AI strategies that remain adaptable as the market continues to evolve. Drawing on PwC's experience helping organisations scale enterprise AI, the discussion will examine how leaders can balance innovation with resilience, build fit-for-purpose AI foundations, adopt multi-model strategies and create operating models that continue to deliver sustainable business value in an increasingly dynamic AI ecosystem.

Executive Track

Featuring Lilia Christofi, EMEA FS Data, AI and Tech Lead, PwC UK

How Do We Differentiate When Everyone Uses AI I A 90-Minute Executive Working Session

Every board agrees AI will reshape their organisation. Far fewer have confronted the consequences when AI becomes ubiquitous and mission-critical. This session explores how we differentiate and protect our brand, retain critical human capability, and build resilience as AI becomes embedded across the organisation. The question is no longer just how we use AI – but how we stay distinctive, trusted and resilient.

Workshop

Hosts: Ben Lingwood, Mousa Beidas, Jesko von den Steinen

Tokenomics, AI agents and what happens when intelligence gets cheap

AI is getting cheaper to use. The choices around it are not getting simpler. Which work deserves a frontier model? Where is a smaller model enough? When does an agent create value, and when does it create cost, risk or a new bottleneck? This workshop turns those questions into a live decision game. Your table gets an Intelligence Budget and a business to run. You will allocate machine intelligence, decide where human judgment matters, then adapt as prices fall, agents gain autonomy and the system starts to behave differently. The point is not to spend the least. It is to get the most value from the intelligence you use. You will leave with a practical framework for allocating, routing and governing AI in your own organization, and a sharper question to take back to work: if machine intelligence becomes abundant, what becomes scarce?

Hands down, one of the best AI events I have attended.

Leigh Bates, PwC UK AI Transformation Leader, PwC United Kingdom

Different league of discussion, content and positioning.

Jakub Barowiec
Partner, Leader of the Technology Platform, PwC Poland

Truly transformative!

Andreas Hladky
Partner, PwC Austria

PwC & TED

Together, PwC and TED are exploring the world of AI. We’re asking the critical questions, investigating AI theory and how it can become real-world practice.