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TEDAI is Europe's official TED Conference on Artificial Intelligence. As the rules of our world are being rewritten with unparalleled pace, the event calls upon AI decision-makers, builders, thinkers, critics, and enthusiasts around the globe to join in sketching a future worth building. PwC is once again proud to be the flagship sponsor of the 2026 edition of TEDAI.
TEDAI has established itself as a key event for AI - a different league of discussion, content, and connection. It's a place for meaningful conversations with some of the world's best minds in AI.
Bivek Sharma
Chief Technology & AI Officer, PwC Middle East
Featuring Joe Atkinson, Global Chief AI Officer for the PwC Network of Firms
AI Leadership in Action: Building the Global Workforce for the AI Era
As organisations accelerate AI adoption, a clear performance gap is emerging between those experimenting with AI and those translating it into measurable business value. Drawing on insights from PwC's latest Global AI Performance Study, this panel will explore what differentiates AI leaders, from leadership and workforce transformation to culture, operating models and AI literacy. The discussion will examine how organisations can prepare their workforce not just to adopt AI, but to use it to drive growth, innovation and long-term competitive advantage.
Featuring Bivek Sharma, Chief Technology & AI Officer, PwC Middle East
Building a resilient AI strategy in a changing model landscape
As organisations scale AI across the enterprise, the technology landscape is evolving faster than most businesses and IT roadmaps. New models, pricing structures and access policies are creating opportunities, but also introducing new risks around vendor concentration, governance and long-term flexibility. This panel will explore how organisations can build resilient AI strategies that remain adaptable as the market continues to evolve. Drawing on PwC's experience helping organisations scale enterprise AI, the discussion will examine how leaders can balance innovation with resilience, build fit-for-purpose AI foundations, adopt multi-model strategies and create operating models that continue to deliver sustainable business value in an increasingly dynamic AI ecosystem.
Featuring Lilia Christofi, EMEA FS Data, AI and Tech Lead, PwC UK
The Agentic Enterprise: From Legacy to AI-Native. A 90-Minute Executive Working Session on How to Architect, Not Just Adopt
Every board now agrees agentic AI matters. Far fewer know how to build it into an organisation that already exists. This 90-minute executive working session moves past the what of agentic AI and into the how: how to re-architect legacy estates, govern autonomy, contain failure and rebuild your operating model – without waiting for a greenfield you'll never get.
At TED AI 2026, our exhibition space invites attendees to engage with interactive and thought-provoking experiences designed to spark curiosity and meaningful conversation. We look forward to creating moments of discovery that inspire new perspectives and dialogue throughout the event.
PwC is honoured to partner with TEDAI to create two unique dinners at TED 2026: an intimate, interactive topic-based discussion dinner with 50-60 curated guests at Salon Ziehrer, Rathauskeller, where we will help shape the conversation and moderate meaningful dialogue. Additionally, we will co-host the exclusive TEDAI Speakers Dinner at Hotel Sacher’s Marmorsaal, welcoming 80-100 visionary leaders, and fostering connections among TED speakers, partners and donors.
Hands down, one of the best AI events I have attended.
Leigh Bates, PwC UK AI Transformation Leader, PwC United Kingdom
Different league of discussion, content and positioning.
Jakub Barowiec
Partner, Leader of the Technology Platform, PwC Poland
Truly transformative!
Andreas Hladky
Partner, PwC Austria
Global Chief AI Officer for the PwC Network of Firms
PwC United States
As a member of the global Commercial Leadership Team, Joe works with the global practice and market leaders to bring the power of AI to our clients and enhance our delivery models.
Partner, Ideation Lead
PwC Middle East
EMEA FS Data, AI and Tech Lead
PwC United Kingdom
Partner
Strategy& Austria
Matthias’s focus lies on digital transformations, with deep expertise in data analytics and artificial intelligence.
Chief Technology and AI Officer
PwC Middle East
Director Experience Consulting
PwC Middle East
Chief Technology and Innovation Officer
PwC United Kingdom
Stay tuned for further updates on our PwC-led thought leadership panels, our interactive exhibit and our educative workshops and executive sessions.