Indian Entertainment & Media Outlook 2010

Following one of its slowest growth years in 2009 at just 2.2% — largely due to depressed advertising revenues and negative growth in filmed entertainment — the Indian E&M industry is poised to return to double digit growth over the forecast period. Looking forward, addressability of distribution platforms, digital transmission, regional and differentiated content, and rational regulation will all be key drivers towards rebounding growth.

The Indian Entertainment and Media Outlook 2010 focuses on eight major E&M segments and presents PwC's viewpoint on the returning confidence in the Indian E&M industry, with analysis of the tax and regulatory regime for each segment, and a view of technology within the Indian E&M context.