Hispanics: A growing force in the New Health Economy

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More than 10 million Hispanics are eligible to gain health insurance coverage under the Affordable Care Act (ACA) through the state health insurance exchanges or Medicaid expansion. For businesses aiming to succeed in the New Health Economy, Hispanics represent unparalleled growth opportunities.

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Executive summary

In spring 2014, PwC’s Health Research Institute (HRI) and Consumer Intelligence Series set out to gain a deeper understanding of Hispanic consumers and their health-related attitudes, preferences and behaviors. The following are the key findings from this research:

  1. New entrants and non-traditional healthcare companies may have an advantage reaching Hispanics.
  2. Healthcare companies looking to impress the Hispanic market will have to work harder to earn their trust.
  3. Strong Hispanic connection points may be in cyberspace.
  4. Healthcare companies with strategies for distinct Hispanic subgroups will increase customer loyalty.

Contact us

Kelly Barnes
US Health Industries and Global Health Industries Consulting Leader, PwC US
Tel: +1 (214) 754 5172

Benjamin Isgur
Health Research Institute Leader, PwC US
Tel: +1 (214) 754 5091

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