Health Research Institute

Hispanics: A growing force in the New Health Economy

More than 10 million Hispanics are eligible to gain health insurance coverage under the Affordable Care Act (ACA) through the state health insurance exchanges or Medicaid expansion. For businesses aiming to succeed in the New Health Economy, Hispanics represent unparalleled growth opportunities.

Hispanics often seek care in retail clinics

About how many times did you seek care for yourself at a medical clinic in a pharmacy or retail store in the past 12 months?

Source: HRI/EMC Hispanic consumer survey, 2014

Executive Summary:

In spring 2014, PwC’s Health Research Institute (HRI) and Consumer Intelligence Series set out to gain a deeper understanding of Hispanic consumers and their health-related attitudes, preferences and behaviors. The following are the key findings from this research:

  1. New entrants and non-traditional healthcare companies may have an advantage reaching Hispanics.
  2. Healthcare companies looking to impress the Hispanic market will have to work harder to earn their trust.
  3. Strong Hispanic connection points may be in cyberspace.
  4. Healthcare companies with strategies for distinct Hispanic subgroups will increase customer loyalty. 

Published 2014

Larry Hanrahan
Tel: +1 (713) 356 4206
Benjamin Isgur
Health Research Institute Leader
Tel: +1 (214) 754 5091