Technology Institute Publications and Videos

PwC's Technology Institute is our global research network that studies the business of technology with the purpose of creating thought leadership that offers both fact based analysis and experience based perspectives.

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Tax function of the future
In our first report, we consider the current challenges facing tax, prediction for the Tax Function of the Future, and how the current tax function will have to adapt to support and keep pace with the wider business.
Outside the box, inside the lines: Leveraging ethics and compliance to boost tech sector innovation and growth
For technology companies, the future is the business model. In today’s environment of constant innovation, exponential growth, and rapid expansion into unfamiliar markets, technology companies may not be placing ethics and compliance (E&C) risks at the forefront of their priorities.
Let's Megadeal: Seven strategies for managing the unique challenges of large technology acquisitions
Corporate leaders experienced in mergers and acquisitions are well aware of the risks that come with transactions of all sizes. Many have honed deal-related processes and playbooks that serve them well when executing relatively small to midsized deals. However, we have observed that megadeals in the technology sector pose a unique set of challenges. They thus create barriers to success that are often unfamiliar even to executives with significant acquisition and integration experience.

US technology deals insights - Q1 2015
The first quarter maintained the momentum seen over the past several years, albeit a decline from the peaks witnessed at the end of 2014. With a clear return toward the middle market, deal volumes were prominent but megadeals were scarce, resulting in a noticeable decline in total value.

The Sharing Economy
By unlocking the sharing economy today, can companies transform today's threat into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.

Building Enterprise Agility
In our fast-moving world, the winners will be companies that can sense change and respond accordingly. Companies striving to become agile must think in terms of three kinds of drivers of change: the “operating environment” that might radically reshape their business environment; “strategic responsiveness” or the soft levers they can pull in response; and the “organizational flexibility” that invariably affects their capacity to respond quickly. Becoming an agile enterprise is an ongoing process - Is your business prepared?

Driving software development through measurement
The performance of software development teams is an area of high interest for Technology executives—especially with the increasing impact of software on the usability and functionality of high-tech products. PwC’s Software Measurement Study was designed to analyze the current state of measurement and practices in software development environments. The study compared measurement practices to industry leading practices to provide an assessment of software measurement.

The New Digital Ecosystem Reality: Digital Commerce is a Journey
Technology companies have the opportunity to move past transactional relationships towards meaningful digital relationships by delivering seamless multi-channel capabilities and personalized experiences. Is your company prepared?

The Wearable Future
There are many applications for wearable tech in enterprise and in life. It will upend the retail industry, revolutionize health care and will likely change advertising and content as we know it. But for wearables to work, they must be anchored in human centered design. PwC's research digs into the business of wearables and the consumer attitudes and preferences that will shape the future of wearable technology.

The Journey to SaaS Profitability
Software-as-a-Service is driving increased operating model complexity and disruption in the industry. Executives should ensure their company's operating model supports and enhances a new customer experience, ensure the role of the CIO is supporting a new set of Lead to Cash processes, prepare for a new set of strategic and operational risks and manage shareholder expectations. PwC has described considerations for software executives to successfully meet these challenges. Is your company ready?

The new revenue recognition standard: Is your technology company ready?
The deliberation is over: On May 28, 2014, the FASB and the IASB released their new standard for revenue recognition, to take effect in 2017 for public companies. The new guidance may constitute the biggest accounting change the world has seen in over a decade, because revenue recognition informs a wide array of business decisions. Technology companies that start preparing for the change now will be in the best position to seize the opportunities that will come with the change—while also surmounting the challenges.

PwC Global 100 Software Leaders
PwC presents insights into how software industry trends -cloud, software-as-a-service (SaaS), mobile devices and consumerization of IT –are impacting where the industry is going. Also, view top 100 software leaders by revenue.

The new digital ecosystem: Video
Tom Archer, Global Google Alliance Leader, shares PwC's point of view relative to the technology trends that are rewriting the rules of business.

The New Digital Ecosystem Reality: Nine trends rewriting the rules of business
PwC's Technology Industry leader discusses technological, economic, and political trends that are important to CEOs and C-Suite executives while exploring the trends and challenges that businesses must consider to remain competitive.
 

Rethinking talent and the connected experience
PwC's US Technology Industry People & Change Leader, Toni Cusumano, discusses the connected experience and rethinking talent.

The connected employee experience for Technology businesses
The workforce is changing for all industries, and employers are no longer in the driver's seat. Technology companies that build a unique connected experience for their employees will drive up innovation and productivity by increasing employee job satisfaction.
 

Technology's Pervasive Impact on all Industries:

Deals / Innovation:

Driving Business Impact with Cloud:

Globalization/ Emerging Countries:

Security and Privacy:

Achieving Organization Agility/Talent:

Accounting Advisory


The new digital ecosystem: Video
Tom Archer, Global Google Alliance Leader, shares PwC's point of view relative to the technology trends that are rewriting the rules of business.

The New Digital Ecosystem Reality: Nine trends rewriting the rules of business
PwC's Technology Industry leader discusses technological, economic, and political trends that are important to CEOs and C-Suite executives while exploring the trends and challenges that businesses must consider to remain competitive.

AutoTech

CleanTech

Education Tech

Entertainment and Media Tech

FinTech

HealthTech

RetailTech

Other Tech

 
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Business issue

Technology's Pervasive Impact on all Industries

Disruption in the Technology industry
PwC's US Technology Industry Leader, Pierre-Alain Sur, discusses technology disruption.

Growth in the Technology industry
PwC's US Technology Industry Leader, Pierre-Alain Sur, discusses growth in the Technology industry.

Spotlight on the sharing economy
The impact of sharing economy: By unlocking the sharing economy today, can companies transform today's threats into tomorrow's opportunity?

Technology companies have a unique opportunity to help their customers raise their Digital IQ
How the Technology industry is enabling the sharing economy and its implications for companies?

Spotlight on the Wearable Future
There are many applications for wearable tech in enterprise and in life. It will upend the retail industry, revolutionize health care and will likely change advertising and content as we know it. But for wearables to work, they much be anchored in human centered design. PwC's research digs into the business of wearables and the consumer attitudes and preferences that will shape the future of wearable technology.

Innovation is the next frontier in customer service. Is your business prepared?
PwC's Rachel Berg, US Technology Industry Progressive Service and Customer Experience Leader, discusses next generation customer service for technology companies.

Pricing model changes and analytics allow opportunities for new customer segments
PwC's US Technology Customer Competency Leader Joe Lo discusses SaaS pricing and the importance of pricing analytics.

Business model shifts offer endless opportunities for strategic growth
Tom Archer, Global Google Alliance Leader, discusses strategic growth and business model shifts.

How will mobility disrupt your industry?
It took 22 years for the first 2 billion people to connect to the Internet. The next 2 billion users will come online within the next five years.

New digital ecosystem: Nine trends rewriting the rules of business
Tom Archer, Global Google Alliance Leader, shares PwC's point of view relative to the technology trends that are rewriting the rules of business.

Deals/Innovation

Disruption is driving a lot of technology transactions
PwC's Rob Fisher discusses trends and the future outlook for technology deals.

Technology companies should adjust their strategy when approaching large technology deals
PwC's Rob Fisher discusses how to think differently when approaching technology megadeals.

Today's technology deals market
PwC Technology Deals Leader Rob Fisher talks to The Deal about the 4 key things tech companies need to get right to have an effective M&A process.

Navigating the challenges of being a public company
Bryan McLaughlin, PwC's US Technology Deals Partner, discusses the momentum in the technology IPO market.

Regulatory considerations for the IPO process
Cory Starr, US Technology Industry Assurance Leader, shares PwC's point of view on the IPO process.

Driving Business Impact with Cloud

Businesses need a new IT platform in today's digital world
PwC's US Technology Cloud Computing Leader Mike Pearl discusses the changing role of technology and its impact on business.

Leveraging the value of Cloud
Mike Pearl, Jasmin Young, Rohit Antao and Alison Millar from PwC's Silicon Valley Practice, discuss the benefits and challenges associated with Cloud technology.

Globalization/Emerging Countries

Innovation and emerging markets in technology
PwC's Global Technology Leader, Raman Chitkara, discusses the emerging markets in technology.

Security and Privacy

The changing risk landscape in the technology industry
Princy Jain, US Technology Risk Assurance/Security & Privacy Leader, shares PwC's point of view relative to information security and data privacy risks.

Achieving Organizational Agility/Talent

Rethinking talent and the connected experience
PwC's US Technology Industry People & Change Leader, Toni Cusumano, discusses the connected experience and rethinking talent.

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Subsector

Computers and Networking

The changing landscape for computers and networking companies
PwC's Global Computers and Networking Leader, Scott Adams, and US Technology Markets Leader, Sharon Kane, discuss how industry trends are impacting computers and networking companies.

Emerging company services and MoneyTreeTM

Preparing emerging companies for sustainable growth
PwC's US Emerging Company Services Leader, David Silverman, discusses keys to success as emerging companies move through the stages of development.

Startup companies grow more quickly today and the criteria for IPO have changed
PwC's US Emerging Company Services Leader, Danny Wallace, discusses how today's startup environment and path to an IPO has evolved.

Learn how PwC and Galvanize are helping startups grow in the technology industry
PwC's Rockies Technology and Emerging Company Services Practice Leader, Keith Parsons, discusses how PwC and Galvanize are helping startups grow in the technology industry.

The shifting focus of venture capital firms
PwC's Global Software Industry Leader Mark McCaffrey discusses the changing behavior of venture capitalists.

Software and Internet

Software as a Service is driving industry disruption 
Patrick Pugh, PwC's US Software and Internet Advisory Leader, discusses challenges and opportunities associated with Software as a Service.

Tech companies should start preparing now for the new revenue recognition standard 
PwC's Chris Smith, Capital Markets and Accounting Advisory Services Partner, explores why Technology companies should start preparing now for the new revenue recognition standard.

The impact of the revenue recognition standard on Software companies 
PwC's Chris Smith, Capital Markets and Accounting Advisory Services Partner, reviews the impact of the revenue recognition standard on Software companies.

Tech companies: Revenue recognition considerations and preparation  
PwC's Capital Markets and Accounting Advisory Services Partner, Chris Smith, discusses revenue recognition considerations and preparation for Technology companies.

Tech companies: The five step revenue recognition model  
PwC's Capital Markets and Accounting Advisory Services Partner, Chris Smith, discusses the five step revenue recognition model for Technology companies.

Tech companies: The new revenue recognition standard is more than an accounting change
PwC's Capital Markets and Accounting Advisory Services Partner, Chris Smith, discusses the implications of the new revenue recognition standard on technology companies.

Mobile advertising consumer preferences 
PwC surveyed over one thousand consumers, held live focus groups and online listening campaigns, exploring the topic of consumer attitudes and behavior related to mobile advertising.

A digital revolution is causing fundamental shifts in the software industry
PwC's Global Software Industry Leader Mark McCaffrey discusses the software industry's digital revolution.

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Line of Service

Assurance

Priority services in the assurance practice
PwC's US Technology Assurance Leader, Cory Starr, discusses the facets of priority services.

Tax

Tax considerations for Tech companies
PwC's US Technology Industry Tax Leader Diane Baylor discusses tax considerations associated with evolving business models for Tech companies.