Technology Institute Publications and Videos

PwC's Technology Institute is our global research network that studies the business of technology with the purpose of creating thought leadership that offers both fact based analysis and experience based perspectives.

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Cornering the globe: Does GDP even matter? Capturing profit in emerging markets

​This​ release highlights opportunities to capture growth that can be measured in terms of profit and generating returns.​ ​

The wearable life 2.0 - Connected living in a wearable world

Building upon a study performed in 2014, PwC launched the 2016 wearable technology consumer research to better understand the wearable technology consumption landscape and identify trends in the industry to unearth potential opportunities and applications.

The sharing economy

By unlocking the sharing economy today, can companies transform today's threat into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.

3 things to know about: Cuba: Open for business?

This release discusses the opportunities and considerations involved for major players in the hospitality and travel industry interested in building a presence in Cuba.

Customer experience: Cutting through the hype to find real value

What’s the trick to getting customer experience right? Knowing what customers truly value and delivering on that profitably.

Customer experience: It may be a soft concept, but getting it right takes hard-nosed strategy

Is your customer experience strategy generating enough value for your business while also creating the right value for your customers?

2015 Global Digital IQ® Survey: Are Technology companies digital leaders

Since 2007, the Digital IQ® Survey has asked one simple question: What actions can leaders take to confirm their digital investments deliver and sustain value. Based on 10 crucial attributes that are most highly correlated to stronger financial performance, the Technology industry ranked first. We found that top-performing companies are more deliberate in their digital strategy, innovation, and execution. They are more likely to have CEO commitment, strategic clarity, and shared understanding. They are also more apt to take a broad view when applying technology and identifying sources of innovation. This paper explores the Technology industry findings.

Maximizing Value Operationalizing portfolio management in SAFe® Enterprises

Enterprises are increasingly harnessing the power of agile methodologies for software product development and Information Technology. However, scaling agile practices throughout the enterprise has proven challenging for many organizations.

Streaming the future

Perhaps no other development in recent history has transformed the business landscape as much as the Internet. In less than two decades, life without the Internet has become almost unimaginable. How will technology, media, and telecommunications companies prepare for further disruption.

3 things to know about: The FCC’s proposed Broadband Privacy Rule

This release highlights the potential NPRM specific guidelines, actionable privacy and security requirements ISPs will now be required to follow.

3 things to know about: The impact of a new law banning use of forced labor on global supply chain

This report discusses the wide range of industries that will be impacted by the Trade Facilitation and Trade Enforcement Act, the challenges with the inability to trace the original source of materials and the global focus on ending forced labor both domestically and internationally.

3 things to know about: Unlocking the Set-Top Box

This report discusses the elements MVPDs must provide about their "navigable services" to adhere to the proposed ruling by the FCC, and the line that is drawn between those that favor this proposed rule and those that are against it.

3 things to know about: Transatlantic Data Flows in 2016 and Beyond

This report discusses how Privacy Shield will face challenges along the road to implementation, causing concerns if it will provide protection under EU law and use personal data of EU citizens both inside and outside of the EU.

2016 Technology Industry Trends

The long-term success of tech companies at disrupting traditional businesses is not a given. Here’s three ways to enter an existing market.

Global State of Information Security Survey: Technology

Technology organizations detected fewer security incidents in 2014, despite a global increase in cyberattacks. Incidents carried out by insiders and nation-states represent particular challenges for many companies, whose identity management and employee training programs often fall short of the mark. On the upside, the tech sector leads the way in adoption of certain strategic security initiatives.

Bonfire of the Brands

Will your brand survive and thrive? Explore PwC's latest consumer intelligence series

Commerce Next: Digital commerce is a journey

As you make digital experiences better for customers, you create more complexity for your business. Commerce Next is designed to help our clients deliver the next generation of commerce by focusing on the complete customer lifecycle in an any channel world.

Tax function of the future

In our first report, we consider the current challenges facing tax, prediction for the Tax Function of the Future, and how the current tax function will have to adapt to support and keep pace with the wider business.

Outside the box, inside the lines: Leveraging ethics and compliance to boost tech sector innovation and growth

For technology companies, the future is the business model. In today’s environment of constant innovation, exponential growth, and rapid expansion into unfamiliar markets, technology companies may not be placing ethics and compliance (E&C) risks at the forefront of their priorities.

Technology Megadeals

Let's Megadeal: Seven strategies for managing the unique challenges of large technology mergers & acquisitions.

US technology deals insights - analysis and trends in US technology M&A

Despite a mild slow down during mid-2015, the fourth quarter surpassed expectations. Consolidation in the Semiconductor sector contributed the most to deal values, while the Software and IT Services sectors led overall deal activity.

Building Enterprise Agility

In our fast-moving world, the winners will be companies that can sense change and respond accordingly. Companies striving to become agile must think in terms of three kinds of drivers of change: the “operating environment” that might radically reshape their business environment; “strategic responsiveness” or the soft levers they can pull in response; and the “organizational flexibility” that invariably affects their capacity to respond quickly. PwC has identified four key attributes for executives to consider. Becoming an agile enterprise is an ongoing process - Is your business prepared?

Driving software development through measurement

The performance of software development teams is an area of high interest for Technology executives—especially with the increasing impact of software on the usability and functionality of high-tech products. PwC’s Software Measurement Study was designed to analyze the current state of measurement and practices in software development environments. The study compared measurement practices to industry leading practices to provide an assessment of software measurement.

The Wearable Future

There are many applications for wearable tech in enterprise and in life. It will upend the retail industry, revolutionize health care and will likely change advertising and content as we know it. But for wearables to work, they must be anchored in human centered design. PwC's research digs into the business of wearables and the consumer attitudes and preferences that will shape the future of wearable technology.

The Journey to SaaS Profitability

With Software-as-a-Service driving increased operating model complexity and disruption in the industry, executives need to evolve to meet these challenges.

The new revenue recognition standard: Is your technology company ready?

Although the effective date for the new revenue recognition standard may seem far off, companies most affected by the change should start preparing now.

PwC Global 100 Software Leaders

PwC presents insights into how software industry trends -cloud, software-as-a-service (SaaS), mobile devices and consumerization of IT –are impacting where the industry is going. Also, view top 100 software leaders by revenue.

The connected employee experience for Technology businesses

Tech companies that build a connected experience for their employees will increase innovation and productivity by increasing employee job satisfaction.

The New Digital Ecosystem Reality: Nine Trends Rewriting the Rules of Business

This 5 part series of papers discusses technological, economic, and political trends that are important to CEOs and C-Suite executives to remain competitive.

Rethinking talent and the connected experience
PwC's US Technology Industry People & Change Leader, Toni Cusumano, discusses the connected experience and rethinking talent.


Technology's Pervasive Impact on all Industries:

Deals / Innovation:

Driving Business Impact with Cloud:

Globalization/ Emerging Countries:

Security and Privacy:

Achieving Organization Agility/Talent:

Accounting Advisory

The new digital ecosystem: Video
Tom Archer, Global Google Alliance Leader, shares PwC's point of view relative to the technology trends that are rewriting the rules of business.

The New Digital Ecosystem Reality: Nine trends rewriting the rules of business
PwC's Technology Industry leader discusses technological, economic, and political trends that are important to CEOs and C-Suite executives while exploring the trends and challenges that businesses must consider to remain competitive.

 
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Business issue

Technology's Pervasive Impact on all Industries

Disruption in the Technology industry
PwC's US Technology Industry Leader, Pierre-Alain Sur, discusses technology disruption.

Growth in the Technology industry
PwC's US Technology Industry Leader, Pierre-Alain Sur, discusses growth in the Technology industry.

Spotlight on the sharing economy
The impact of sharing economy: By unlocking the sharing economy today, can companies transform today's threats into tomorrow's opportunity?

Technology companies have a unique opportunity to help their customers raise their Digital IQ
How the Technology industry is enabling the sharing economy and its implications for companies?

Spotlight on the Wearable Future
There are many applications for wearable tech in enterprise and in life. It will upend the retail industry, revolutionize health care and will likely change advertising and content as we know it. But for wearables to work, they much be anchored in human centered design. PwC's research digs into the business of wearables and the consumer attitudes and preferences that will shape the future of wearable technology.

Innovation is the next frontier in customer service. Is your business prepared?
PwC's Rachel Berg, US Technology Industry Progressive Service and Customer Experience Leader, discusses next generation customer service for technology companies.

Pricing model changes and analytics allow opportunities for new customer segments
PwC's US Technology Customer Competency Leader Joe Lo discusses SaaS pricing and the importance of pricing analytics.

Business model shifts offer endless opportunities for strategic growth
Tom Archer, Global Google Alliance Leader, discusses strategic growth and business model shifts.

How will mobility disrupt your industry?
It took 22 years for the first 2 billion people to connect to the Internet. The next 2 billion users will come online within the next five years.

New digital ecosystem: Nine trends rewriting the rules of business
Tom Archer, Global Google Alliance Leader, shares PwC's point of view relative to the technology trends that are rewriting the rules of business.

Deals/Innovation

The new revenue recognition standard: how Technology company deal makers can prepare
PwC's Chris Smith, Capital Markets and Accounting Advisory Services Partner, discusses how Technology company deal makers can prepare for the new revenue recognition standard.

Disruption is driving a lot of technology transactions
PwC's Rob Fisher discusses trends and the future outlook for technology deals.

Technology companies should adjust their strategy when approaching large technology deals
PwC's Rob Fisher discusses how to think differently when approaching technology megadeals.

Today's technology deals market
PwC Technology Deals Leader Rob Fisher talks to The Deal about the 4 key things tech companies need to get right to have an effective M&A process.

Navigating the challenges of being a public company
Bryan McLaughlin, PwC's US Technology Deals Partner, discusses the momentum in the technology IPO market.

Regulatory considerations for the IPO process
Cory Starr, US Technology Industry Assurance Leader, shares PwC's point of view on the IPO process.

Driving Business Impact with Cloud

Businesses need a new IT platform in today's digital world
PwC's US Technology Cloud Computing Leader Mike Pearl discusses the changing role of technology and its impact on business.

Leveraging the value of Cloud
Mike Pearl, Jasmin Young, Rohit Antao and Alison Millar from PwC's Silicon Valley Practice, discuss the benefits and challenges associated with Cloud technology.

Globalization/Emerging Countries

Innovation and emerging markets in technology
PwC's Global Technology Leader, Raman Chitkara, discusses the emerging markets in technology.

Security and Privacy

The changing risk landscape in the technology industry
Princy Jain, US Technology Risk Assurance/Security & Privacy Leader, shares PwC's point of view relative to information security and data privacy risks.

Achieving Organizational Agility/Talent

Rethinking talent and the connected experience
PwC's US Technology Industry People & Change Leader, Toni Cusumano, discusses the connected experience and rethinking talent.

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Subsector

Computers and Networking

The changing landscape for computers and networking companies
PwC's Global Computers and Networking Leader, Scott Adams, and US Technology Markets Leader, Sharon Kane, discuss how industry trends are impacting computers and networking companies.

Emerging company services and MoneyTreeTM

Preparing emerging companies for sustainable growth
PwC's US Emerging Company Services Leader, David Silverman, discusses keys to success as emerging companies move through the stages of development.

Startup companies grow more quickly today and the criteria for IPO have changed
PwC's US Emerging Company Services Leader, Danny Wallace, discusses how today's startup environment and path to an IPO has evolved.

Learn how PwC and Galvanize are helping startups grow in the technology industry
PwC's Rockies Technology and Emerging Company Services Practice Leader, Keith Parsons, discusses how PwC and Galvanize are helping startups grow in the technology industry.

The shifting focus of venture capital firms
PwC's Global Software Industry Leader Mark McCaffrey discusses the changing behavior of venture capitalists.

Software and Internet

The new revenue recognition standard and Software companies - the broader impact 
PwC's Chris Smith, Capital Markets and Accounting Advisory Services Partner, examines the implications of the revenue recognition standard on Software companies.

Software as a Service is driving industry disruption 
Patrick Pugh, PwC's US Software and Internet Advisory Leader, discusses challenges and opportunities associated with Software as a Service.

Tech companies should start preparing now for the new revenue recognition standard 
PwC's Chris Smith, Capital Markets and Accounting Advisory Services Partner, explores why Technology companies should start preparing now for the new revenue recognition standard.

The impact of the revenue recognition standard on Software companies
PwC's Chris Smith, Capital Markets and Accounting Advisory Services Partner, reviews the impact of the revenue recognition standard on Software companies.

Tech companies: Revenue recognition considerations and preparation
PwC's Capital Markets and Accounting Advisory Services Partner, Chris Smith, discusses revenue recognition considerations and preparation for Technology companies.

Tech companies: The five step revenue recognition model  
PwC's Capital Markets and Accounting Advisory Services Partner, Chris Smith, discusses the five step revenue recognition model for Technology companies.

Tech companies: The new revenue recognition standard is more than an accounting change
PwC's Capital Markets and Accounting Advisory Services Partner, Chris Smith, discusses the implications of the new revenue recognition standard on technology companies.

Mobile advertising consumer preferences
PwC surveyed over one thousand consumers, held live focus groups and online listening campaigns, exploring the topic of consumer attitudes and behavior related to mobile advertising.

A digital revolution is causing fundamental shifts in the software industry
PwC's Global Software Industry Leader Mark McCaffrey discusses the software industry's digital revolution.

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Line of Service

Assurance

Priority services in the assurance practice
PwC's US Technology Assurance Leader, Cory Starr, discusses the facets of priority services.

Tax

Tax considerations for Tech companies
PwC's US Technology Industry Tax Leader Diane Baylor discusses tax considerations associated with evolving business models for Tech companies.