Acknowledgements

Advisory

Principal & Technology Leader
Tom DeGarmo

US Thought Leadership

Managing Director
Howard Kravitz

Strategic Marketing
Katrina Kajm
Natalie Kontra

Center for Technology
& Innovation

Managing Editor
Bo Parker

Editors
Vinod Baya
Alan Morrison

Contributors
Nafez Al Dakkak
Steve Alter
Christopher Carfi
Adam Ferris
Galen Gruman
Dion Hinchcliffe
Kat Mandelstein
Bud Mathaisel
Bill Roberts

Internal Interviewees
Robert Claeys
Saker Ghani
Larry Gioia
Tim Hillison
Eoin Russell

Editorial Advisor
Larry Marion

Copy Editor
Lea Anne Bantsari

Transcriber
Dawn Regan

US studio

Design Lead
Jyll Presley

Illustrators
Chris Pak
Tatiana Pechenik

Production
Jeff Ginsburg

Online

Managing Director Online Marketing
Jack Teuber

Designer and Producer
Scott Schmidt

Reviewers

Matthew Clarke
Christopher Curran
Paul D’Alessandro
Yael Even-Levy
Jean Lee
Matt Moore
Stanley St.-Fleur
Keith Weiss
Deborah Wise

Special thanks

Adena DeMonte at Badgeville
Sharon Middendorf at Tagasauris
Tom Short

Industry perspectives

During the preparation of this
publication, we benefited greatly
from interviews and conversations
with the following executives:

Ian Bogost
Professor of Interactive Computing
Georgia Tech University

Todd Carter
Chief Executive Officer
Tagasauris

Kris Duggan
Chief Executive Officer
Badgeville

Keith Griffin
Lead Architect
Enterprise Collaboration Platform
Cisco Systems

Bill Fulton
Founder
Ronin User Experience

Mohit Garg
Chief Executive Officer
MindTickle

Mario Herger
Technology Strategist and
Community Manager
SAP Labs

Ambrosia Humphrey
Director of Human Resources
HootSuite

Jun Kim
Senior User Researcher
Tableau Software

Jeff Lefebvre
Founder and Partner
PriSim Business War Games

Ari Lightman
Distinguished Service Professor and
Director, CIO Institute
Carnegie Mellon University

Andy Mott
Manager, In-trial Marketing
Autodesk

Bryan Neider
Senior Vice President and Chief
Operating Officer
EA Labels

Rajat Paharia
Founder
Bunchball

Milt Riseman
Former President
Advanta Mortgage Services

Richard Ryan
Professor of Psychology, Psychiatry,
and Education
University of Rochester

Patrick Salyer
Chief Executive Officer
Gigya

Dawn Wolfe
Senior Digital Marketing Manager
Autodesk